For Australian businesses
SEO
for medical clinics.
Help patients find your clinic for the services you want more of, with new-patient status, bulk billing and hours stated clearly, within the rules for health advertising.
Tell us about your business and what you need.
SEO at spareday
Pages for the services you want more of.
SEO for medical clinics means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday writes service and doctor pages, keeps hours, booking and new-patient status accurate on your Google profile, and your practice checks every page before it goes live. Based in Newcastle, spareday works with businesses across Australia.
What people search
Pages for services, doctors and availability.
Patients often search for a specific service or doctor, and want to know whether they can be seen.
- A specific service
- Skin checks, travel vaccinations, women’s health, driving medicals.
- A doctor’s name
- Often after a recommendation.
- Whether you can see them
- Open now, new patients, bulk billing, online booking.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per service you want more of
- Describing the service, with no promised outcomes.
- A page per doctor
- Interests, languages and days.
- Bulk billing stated exactly
- Who, when, and the fee otherwise.
- Hours and booking kept current
- On the Google profile and the site.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Advertising a health service has rules, including Ahpra’s guidance: no testimonials about clinical care, no promised outcomes and nothing that creates unreasonable expectations. Pages are written within those rules and your practice checks them before they go live.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on podiatrists, aged care, insurance brokers, financial advisers, franchises, architects, car dealerships, photographers and removalists.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we say we are not taking new patients?
Yes, when it is true. It sets expectations and saves reception time.
Why a page per doctor?
Patients often search a doctor by name, especially when following a doctor who has moved.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the services you want more of.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.