Link building
in Newcastle.

What’s included

Research, outreach and a record of what appears.

A review of existing links

We look at who currently links to your website and which pages they send people to, then compare relevant opportunities around your industry.

Local and industry opportunities

Supplier pages, genuine membership directories, community organisations and publications checked for relevance to the business.

Material worth referencing

A useful guide, original research or a well-documented piece of work developed from facts and material the business can support.

Outreach and follow-up

A clear reason for a publisher or organisation to include your business, followed up where appropriate. Publication remains their decision.

A named link report

The source page, destination on your website and date a link is found. We distinguish an outreach attempt from a published link.

Links are one part of SEO. If the website has missing service information or the Google listing needs attention, we consider that work alongside link opportunities before setting priorities.

How it works

Start with the relationships you already have.

Your suppliers, professional associations and community connections are useful starting points. Tell us which relationships are real so outreach represents the business accurately.

Check the website and current links

We review the pages a potential link would point to and whether they give a visitor a useful next step.

Build a relevant shortlist

We assess the organisation, audience and existing page. A website’s numerical score is one piece of information, not a reason on its own to pursue a link.

Prepare the reason to include you

That may be an accurate member listing, a supplier relationship, original information or a story backed by real photographs and facts.

Contact, follow up and verify

We make the approach, record the response and check published pages. The report names what appeared and what is still awaiting a reply.

Choosing opportunities

A useful link has a reason to exist.

An industry association may list its members. A supplier may identify approved providers. A community organisation may acknowledge support. Each has a different reason for including a business, and we check the actual relationship and requirements before approaching it.

For a publication, the starting point is something its readers could use: a local project, an informed contribution or original evidence. Repeating a generic service description gives an editor little to work with.

The page receiving the link matters too. Someone reading about a specific service should arrive at information about that service. Google’s link guidance explains how clear link text helps people and search engines understand the destination.

There is no fixed number of links that guarantees a result. We look at relevance and the wider state of the website rather than treating every link as interchangeable.

Placement and expectations

Understand what a placement involves.

Google’s link-spam policy covers links created primarily to manipulate rankings, including buying links that pass ranking credit. Paid advertising and sponsorship links should be appropriately marked by the publisher.

We explain any proposed placement and separate its cost from the service work before it is agreed. A paid placement is not presented as an independently earned editorial mention or a guaranteed ranking improvement.

Earned outreach depends on another organisation’s decision and publishing schedule. We cannot promise that every approach becomes a link, when a publisher will respond or that a link will stay online forever.

The monthly report makes that visible: what was researched, who was approached and which links were verified. There is more on what monthly SEO work includes. Customer reviews are a separate part of building your business’s reputation.