For Australian businesses
SEO
for aged care.
Help families find your services at each stage of care, with calm pages that explain costs and availability plainly.
Tell us about your business and what you need.
SEO at spareday
Answer the questions families ask.
SEO for aged care means your website answers what families actually search for, clearly enough that Google shows it and families feel able to call.
spareday researches the searches, writes the pages and keeps your Google profile and reviews in step. You check the facts before anything goes live. Based in Newcastle, spareday works with businesses across Australia.
What people search
A page for each stage of care.
Families usually search for the stage of care they need, such as respite, dementia care or home care, and for how funding and assessment work.
- Respite
- Often the first step, and searched in a hurry.
- Dementia and secure care
- Families want a plain explanation.
- Funding and assessment
- Support at Home and the My Aged Care assessment, explained plainly.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per stage of care
- Respite, dementia, home care, residential, palliative.
- A worked cost example
- With the assumptions stated.
- Current availability
- Including any wait.
- Real photos of the place
- Rooms, corridors and dining, with residents’ consent.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Pages respect residents’ privacy: no names or photos of residents without consent. Costs are general examples; families confirm their own position with the provider.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on medical clinics and financial advisers.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we publish costs?
A worked example with the assumptions stated helps families understand what to expect before they call.
Which page matters most?
Often respite, because it is usually the first service a family uses.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the care you provide.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.