For Australian businesses
SEO
for insurance brokers.
Help business owners find you for commercial cover in the industries you insure, with general information pages written to your licensee’s requirements.
Tell us about your business and what you need.
SEO at spareday
Pages for the industries you insure.
SEO for insurance brokers means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
Consumer insurance searches are dominated by comparison sites and direct insurers. spareday writes pages for the commercial cover and industries you insure, as general information only, and your team checks them before they go live. Based in Newcastle, spareday works with businesses across Australia.
What people search
Commercial cover is often searched by industry.
Business owners often search for the cover their industry needs, or for help with a specific requirement such as a certificate of currency.
- Cover by industry
- Trades, health, construction, transport, hospitality.
- The compliance trigger
- A certificate of currency, a contract requirement, a licence renewal.
- Claims help
- How a broker helps when a claim is made.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per industry you insure
- With the real risks and common exclusions.
- A page on claim time
- What you do when something goes wrong.
- General information only
- Pages explain cover; they do not recommend a policy.
- A clear next step
- A conversation about the client’s own situation.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Information about insurance on a website is general in nature. Pages are written to avoid personal advice and follow your licensee’s requirements, and your team checks them before they go live.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on medical clinics and car dealerships.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we chase consumer insurance searches?
Usually not. Comparison sites and direct insurers hold most of them, so commercial searches by industry are often a better focus.
Do the pages give advice?
Not personal advice. They are general information, carry any warning your licensee requires, and point to a conversation about the client’s own situation.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the industries you insure.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.