For Australian businesses
SEO
for psychologists.
Help people find your practice, with calm pages that explain cost, rebates, referrals and wait times, within the rules for health advertising.
Tell us about your business and what you need.
SEO at spareday
Clear, calm pages about your practice.
SEO for psychologists means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday writes calm, specific pages about the issues you work with and the practical questions people have before booking, within the rules for health advertising. Based in Newcastle, spareday works with businesses across Australia.
What people search
Pages for what people are experiencing.
People usually search for what they are experiencing, such as anxiety or grief, or for an assessment, and for practical details such as cost, rebates and referrals.
- What they are experiencing
- Anxiety, burnout, grief, trauma.
- Assessments
- ADHD and autism assessments are searched often.
- The practical questions
- Cost, Medicare rebates, referrals and mental health care plans.
How it works
Write the pages people look for.
Most of the work is writing calm, specific pages people are looking for, then keeping the Google profile, hours and availability current.
- A page per issue you work with
- Plain words, no modality jargon.
- Cost, rebates and referrals
- Stated on the site, not on request.
- Current availability
- Including the wait, and what to do in the meantime.
- A first-session page
- Written for someone attending for the first time.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Advertising a health service has rules, including Ahpra’s guidance: no testimonials about clinical care, no promised outcomes and nothing that creates unreasonable expectations. Pages are written within those rules and your practice checks them before they go live. We do not ask clients to review their care, which protects their privacy.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on roofers and locksmiths.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we ask clients for Google reviews?
We recommend not. A public review can reveal that someone is a client, and reviews about clinical care cannot be used in your advertising. Trust comes from clear, calm writing and your credentials.
Should we say how long the wait is?
Yes. A current wait time, with what to do in the meantime, helps people plan.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the issues you work with.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.