For Australian businesses
SEO
for podiatrists.
Help people find you for heel pain and other symptoms, and give referring GPs the information they check, within the rules for health advertising.
Tell us about your business and what you need.
SEO at spareday
Pages for symptoms and for referrers.
SEO for podiatrists means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday writes pages for the symptoms people search and the information referrers check, within the rules for health advertising, and your practice checks them before they go live. Based in Newcastle, spareday works with businesses across Australia.
What people search
Pages for symptoms and common problems.
People often search for a symptom, such as heel pain, or a visible problem such as an ingrown toenail. Referrers check services and how referrals work.
- The symptom
- Heel pain, arch pain, a foot that hurts in the morning.
- The visible problem
- Ingrown toenails, bunions, corns.
- Orthotics
- Whether they are needed, and what they involve.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per symptom you treat
- Heel pain first, then the visible problems.
- A clear orthotics page
- When they help and when they are not needed.
- Information for referrers
- Services, how referrals work and how you report back.
- No promised outcomes
- Health advertising rules apply.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Advertising a health service has rules, including Ahpra’s guidance: no testimonials about clinical care, no promised outcomes and nothing that creates unreasonable expectations. Pages are written within those rules and your practice checks them before they go live.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on insurance brokers and medical clinics.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we write about orthotics?
Yes: when they help and when they are not needed. It is a common question.
Do GPs look at our website?
Referrers often check a practice before referring, so clear service and referral information helps.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the conditions you treat most.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.