For Australian businesses
SEO
for franchises.
Give each location its own page, Google profile and suburbs, so your locations do not compete for the same searches.
Tell us about your business and what you need.
SEO at spareday
A clear structure for every location.
SEO for franchises means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
When two locations target the same search, Google usually shows one of them, and location pages that only swap the suburb name rarely rank. spareday sets up a structure where head office owns the brand pages and each location has its own page, profile and phone number. Based in Newcastle, spareday works with businesses across Australia.
What people search
Three audiences, three sets of pages.
National customers, local customers and prospective franchisees search differently, so each has its own pages.
- The customer, nationally
- Brand and category pages, owned by head office.
- The customer, locally
- One page per real location, with its own number and profile.
- The prospective franchisee
- Recruitment pages, searched separately.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- Location pages from real details
- The team, local jobs, hours and parking.
- Clear suburb boundaries
- No two locations claim the same suburbs.
- A Google profile per location
- With one consistent business name.
- A process to keep profiles current
- As franchisees come and go.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Pages that differ only by the suburb name are the kind Google treats as low value, so each location page is written from that location’s real details.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on medical clinics and architects.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Can we use one template for every location page?
The layout can be shared. The words need to come from each location’s real details, or the pages rarely rank.
Who looks after the Google profiles?
Agreed in the scope. Many networks make keeping them current part of the franchisee’s standards.
What do you need for a quote?
Tell us about your network, how many locations it has and what you want to be found for. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us how your network is set up.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.