Technical SEO
for your website.

What’s included

A useful action list, with the evidence behind it.

The review looks at the site’s pages and how they connect. If you have a recent rebuild, a traffic change or an existing audit, that context helps determine what needs checking.

Search access and indexing

Check whether important pages can be reached and whether settings prevent them from appearing in search. Indexing means inclusion in a search engine’s database.

Page addresses and duplicates

Review redirects and canonical signals. A canonical identifies the preferred address when several pages contain the same or very similar content.

Internal links and sitemaps

Look for broken links, missing pages and useful pages with no clear route from the rest of the site.

Performance and rendered content

Review loading and whether the content and links remain available when the page runs in a browser.

Implementation and verification

Quote the fixes within scope, record what changes and check the resulting pages. Access or platform limits are identified before work begins.

How it works

Investigate, prioritise, change and check.

An audit finding becomes useful when it names an affected page, explains the consequence and identifies an appropriate next action. We use that standard to organise the work.

Understand the site and its history

You share the website, known issues, platform and any recent move or redesign. Search Console access can add evidence where available.

Check representative pages and site-wide patterns

Review the pages people need, the routes between them and repeated template or configuration issues.

Agree the priorities

Separate confirmed faults from recommendations and decide what belongs in the proposed work.

Implement and verify

Check the changed pages, links and settings, then document anything still waiting on a platform or search engine.

Common technical questions

Keep the preferred pages clear and reachable.

Google can select a preferred version of duplicate pages. Redirects, canonical tags and sitemap entries should give consistent signals; a canonical tag is a signal rather than an instruction Google must follow. Its canonical guidance explains the available methods.

We also check pages left out of navigation, redirects that point to irrelevant destinations and settings left behind after a rebuild. A page can be technically available and still need better content or clearer links from the rest of the website.

The implementation differs between platforms. Our WordPress SEO and Shopify SEO pages cover those contexts. For the wider foundations, see Google’s SEO starter guide.

Performance and relevance

Make the page usable as well as discoverable.

A slow image, delayed button or moving layout each affects the visitor differently. We compare controlled tests with real visitor measurements where available, then choose improvements based on the site’s behaviour.

Technical work supports a website’s ability to compete; it does not guarantee indexing or a search position. The relevance and usefulness of the page still matter. Google’s helpful content guidance covers that part of the picture.

For wider search planning, see AI search optimisation and our discussion of search trends in Australia. Those questions sit alongside the practical work of keeping your current site accessible.