For Australian online stores
Shopify
SEO.
Get your collections and products found, by writing the category pages people land on and fixing the few things Shopify makes harder.
Tell us about your business and what you need.
How spareday helps
Collection and product pages worth finding.
Shopify SEO means making your collection and product pages worth showing for the searches your customers make, then fixing the handful of platform issues that hold them back.
Shopify handles hosting, security and much of the technical setup. What it leaves is a smaller set of problems that appear on most stores: bare collection pages, supplier descriptions and duplicate addresses from filters and variants. spareday writes the pages and sorts out those issues.
What to fix
Four common issues on Shopify stores.
Shopify’s technical foundation is usually sound, so the work focuses on these areas.
- Collection pages with no words
- A grid of products gives search engines little to understand.
- Supplier product descriptions
- The same text appears on every store selling the item.
- Variants and duplicate addresses
- Products reachable at more than one address, which canonical tags should resolve.
- Filter pages
- Filters can create many thin addresses that need controlling.
How it works
Collections first, then products.
Collection pages usually carry the category searches with the most demand, so they come first.
- A short guide on each key collection
- What is in it and how to choose.
- Your own product descriptions
- Starting with the products that sell or are searched most.
- Filters and variants checked
- What should be indexed, and what should not.
- Links and mentions last
- Once the pages are worth linking to.
- Look at what is there
- Your site, your Google profile and what people search.
- Agree the scope
- What will be done first, and why.
- Do the work
- Written, fixed and checked on a real phone.
- Check and report
- What changed, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a sales figure. Some things are set by the platform and your theme; we say which ones before suggesting work.
You own the content we write. Ongoing work is agreed in the scope.
For WordPress sites, see WordPress SEO. For deeper site issues, see technical SEO.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
Why start with collection pages?
People searching for a type of product usually land on a collection, and that is where most search demand sits.
Do we need to rewrite every product description?
No. Start with the products that sell or are searched most, then work down.
Are filter pages a problem?
They can be. The fix depends on how your store’s navigation is built, so it is checked before anything changes.
What do you need for a quote?
Tell us your business, your website address and what you want to change. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us about your store.
Tell us what you sell and which collections matter most. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.