For Australian businesses
AI search
optimisation.
Be one of the sources AI answers draw on, with clear answers to your customers’ questions on pages search engines and AI tools can read.
Tell us about your business and what you need.
How spareday helps
Built on the same work as SEO.
AI search optimisation means making your pages easy for AI answers, such as Google’s AI Overviews and ChatGPT search, to read, understand and cite.
Many questions now get an answer at the top of the results, built from a handful of pages. The pages cited are mostly pages that already rank and answer a specific question clearly. spareday writes those answers, checks AI crawlers can reach your site, and treats this as part of SEO rather than a separate product.
What gets cited
Clear answers that stand alone.
An answer is assembled from passages that make sense on their own.
- One question, answered in one place
- A heading that is the question, and a paragraph that answers it.
- Specific, checkable facts
- Conditions, exceptions and named things.
- Pages that already rank
- AI answers lean heavily on pages search engines trust.
- Text that loads without scripts
- Some AI crawlers cannot read text that needs JavaScript.
How it works
Answers first, then access.
Most of the work is writing clear answers to the questions customers actually ask.
- Find the questions
- From searches, enquiries and calls.
- Write the answers
- On the pages where they belong.
- Check crawler access
- Robots rules, firewalls and bot settings can block AI crawlers without anyone deciding to.
- Check where you appear
- In AI answers for those questions, over time.
- Look at what is there
- Your site, your Google profile and what people search.
- Agree the scope
- What will be done first, and why.
- Do the work
- Written, fixed and checked on a real phone.
- Check and report
- What changed, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls which pages an AI answer cites, so we do not promise appearances or traffic. Allowing AI crawlers is a real choice: it lets your content be summarised without a visit, while blocking an AI tool’s search crawler keeps you out of that tool’s answers. Google’s AI Overviews use Google’s ordinary crawler, so they follow your normal search settings.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
For the ranking work underneath, see SEO and technical SEO. For what may change next, see SEO trends for 2027; for new sites, SEO for a brand new website; for stores, Shopify SEO.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
Is this different from SEO?
Mostly not. The pages AI answers cite are usually pages that rank and answer a question clearly.
Should we add an llms.txt file?
It takes minutes and does little harm, but Google does not use it and there is little evidence others rely on it.
Should we allow AI crawlers?
It is your choice. Blocking an AI tool’s search crawler keeps you out of that tool’s answers; Google’s AI Overviews follow your normal Google settings. We explain the trade-off for your business.
What do you need for a quote?
Tell us your business, your website address and what you want to change. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us what your customers ask.
Send your website address and the questions customers ask most. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.