For Newcastle businesses
Social media marketing
in Newcastle.
A considered presence that shows your work, explains your services and stays current.
Tell us about your business and what you need.
Social media marketing at spareday
Make the business easy to recognise and understand.
Your social profiles can help someone check your work, learn what you offer and find a way to contact you. Useful posts give that person something more concrete than a logo and an old update.
spareday provides social media marketing in Newcastle. We plan organic posts, meaning posts published without paying for placement, around your business and the material you can reliably supply.
What’s included
A manageable content plan and clear responsibilities.
The scope identifies the platforms, content and publishing work involved. Paid advertising and ongoing inbox handling need to be named separately if they are required.
- Profile and content review
- Check the public business information, presentation and existing posts before planning the next work.
- Useful post themes
- Build the plan around real work, practical explanations, service information and approved customer feedback.
- Copy and visual preparation
- Prepare the agreed captions and images using material you have the rights and permission to share.
- Approval and publishing
- Agree how posts are reviewed, who publishes them and who responds when someone comments or enquires.
How it works
Build a routine the business can sustain.
A plan works better when it reflects the photographs, updates and expertise the business actually has. The publishing frequency follows that capacity and the scope you choose.
- Gather the business material
- Share the profiles, brand assets and examples of the work you want customers to see.
- Agree the content plan
- Choose the platforms, themes, frequency and responsibilities.
- Review the posts
- Check the words, images, permissions and business details before publication.
- Review the response
- Look at the available platform measures alongside relevant messages and enquiries, then adjust the plan.
Organic and paid
Know which activity the quote covers.
Organic posts appear through the platform’s distribution and people sharing or visiting the account. Paid campaigns buy placement and need a separate advertising budget. The two can support each other, but they are different work.
See Facebook and Instagram advertising and the guide to ad management costs if you want to discuss campaigns as well as posting. Organic reach varies; a schedule does not guarantee a particular audience size.
Measuring usefulness
Treat engagement and enquiries as different signals.
Views, likes and comments can show how people respond to a post. They do not by themselves show how much work the business won. Where possible, record relevant enquiries and ask customers how they found you.
The cost of social media management depends on the content and responsibilities agreed. The wider marketing plan should also account for the website and the way your team handles incoming messages.
From clients
What clients say about working with spareday
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
A few practical details
Before we get started.
Which platforms should we use?
We discuss where your customers look, the content you can provide and the accounts already in use. The scope should name the chosen platforms.
Do you take the photographs?
Tell us what material you already have and whether photography is needed. We identify the required assets and any additional production work before quoting.
Do you answer our messages?
Message handling is only included where explicitly agreed. The plan needs a named person responsible for enquiries and comments.
Is advertising spend included?
Advertising spend is separate. A paid campaign also needs its own scope; a posting arrangement does not automatically include ad management.
What helps with a quote?
Your profile links, the services to promote, available photographs and the platforms you want help with. Mention who can approve content and respond to enquiries.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, here in Newcastle. Tell me what you need help with and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Social media marketing
Show us the social profiles you want help with.
Share your accounts and the work you want customers to see. We’ll discuss the content and responsibilities, then prepare a free growth plan, price included.
Or call 0485 017 387.