Facebook ads pricing
How much does Facebook ads management cost in Newcastle?
Australian agencies publish Facebook ads management fees of about $500 to $2,000 a month. The ad spend is separate, and there is a third cost to plan for: new pictures and wording every few weeks.
Tell us about your business and what you need.
The short answer
A fee, the ad spend and fresh creative.
Facebook ads management cost in Newcastle splits the same way as Google Ads: the ad spend pays Meta for the ads to be shown, and the management fee pays whoever runs them. The spend is paid either from your own ad account or by the agency, which recharges it to you.
The difference is the creative, meaning the pictures and wording in each ad. On social media the same people see an ad repeatedly, so it wears out and needs replacing.
The ad spend
How much ad spend a test needs
Published Australian figures start at about $1,500 to $2,000 a month for a test that tells you anything useful. Meta needs enough volume to find the people who respond before it can find more like them.
Social ads reach people who were not searching for you. Someone typing “plumber Newcastle” into Google has already decided they need a plumber; someone scrolling has not. So the spend buys attention first and enquiries second.
If the budget is below what a test needs, it is better to know before anything is booked.
The ongoing cost
The pictures and wording need replacing
A search ad can run for a year on the same words, because each person sees it once, at the moment they search. A social ad is shown to the same audience again and again until they stop noticing it, so new pictures and opening lines are needed every few weeks.
Ask what the fee includes here. A fee that covers running the account but not making the ads leaves you to make them, or to pay again each month for the part that decides whether the ads work.
- How many new pictures a month
- And who makes them.
- Whether the wording is included
- The opening line does as much work as the picture.
- Whether your own photographs can be used
- Real photos from the business usually do better than stock images.
- Which ad account the ads run in
- Yours, or the agency’s with the spend recharged, and what you can see either way.
Measuring results
How to tell whether it is working
One number matters most: what each enquiry costs. Reach, impressions and engagement all rise when the spend rises, which is why they fill reports, but none of them says whether the month produced work.
Ask for cost per enquiry from the start, and ask how an enquiry is counted. A filled in form and a phone call are not the same thing.
The short version
Budget for the ad spend, the management fee and new creative every few weeks. Then judge the campaign on what each enquiry costs.
From clients
What clients say about working with spareday
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
Common questions
Questions people ask.
How much does Facebook ads management cost in Newcastle?
Published Australian fees run from about $500 to $2,000 a month, or a percentage of the ad spend. The spend itself is separate.
How much ad spend is needed?
Published Australian figures start at about $1,500 to $2,000 a month for a test that tells you anything. Below that, Meta struggles to find who responds.
Are the pictures included in the fee?
Sometimes, and it is the first thing to ask. They need replacing every few weeks, so a fee that excludes them leaves a bigger job for you.
Is Facebook cheaper than Google Ads?
The management fees sit in a similar range. The two reach people at different moments, so the better question is which suits what you sell.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your Facebook ads.
Tell us about your business and who you want to reach. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.