Social media pricing
How much does social media management cost in Newcastle?
Australian agencies publish social media management from about $500 a month, and a small business usually lands between $500 and $1,500. Higher fees mostly pay for video and someone answering comments.
Tell us about your business and what you need.
The short answer
The price follows the output.
Social media management cost in Newcastle depends on what gets made each month: how many posts, on how many platforms, whether video is produced and whether someone replies to comments and messages.
Most agencies do not publish a price at all. The bands below come from the ones that do.
Published prices
What retainers are published at
- $500 to $1,500 a month
- Two to four posts a week, captions written and scheduled, with a monthly summary.
- About $960 a month
- One platform, eight to ten posts, scheduling and a report.
- About $1,800 a month
- Two platforms, twelve to sixteen posts and about half an hour a week answering comments.
- $3,000 and up
- Three platforms, twenty or more posts, with video and reels made each month.
The spread between these bands reflects how much is produced each month.
What moves the number
Four things change the price
Two quotes at the same price can hold very different amounts of work. Asking about these four makes them comparable.
- Posts a month
- Eight and twenty are both normal. This is the biggest driver of price.
- Platforms
- Each one adds work, because the same post rarely suits every platform.
- Video
- Filming and editing reels costs several times more than a photograph and a caption.
- Replies
- Comments and messages often carry the enquiries, and many retainers leave them to the owner.
When it pays
When posting earns its fee
Social media marketing earns its fee when customers check a business before they call. They do that for anything visual, and for anything where the choice feels personal. A profile that has been quiet for months can make a business look closed.
- Visual work
- Finished jobs, before and after photos and spaces customers can picture themselves in.
- Personal choices
- When people are choosing a person rather than a product, they look at faces and reviews first.
- Emergency work
- Someone with a burst pipe uses the map, so local SEO usually brings more work than posting.
- A quiet profile
- Several months without a post is often what a customer notices first.
The short version
Compare social media quotes on posts, platforms, video and replies. Then decide whether your customers look at social media before they call.
From clients
What clients say about working with spareday
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
Common questions
Questions people ask.
How much does social media management cost in Newcastle?
Published Australian retainers start near $500 a month, and a small business usually lands between $500 and $1,500.
Why do two quotes at the same price look so different?
Usually the number of posts a month and whether video is produced. Ask about both and the quotes become comparable.
Is the ad spend included?
No. Posting and advertising are separate purchases, and managing paid ads is usually a separate fee again.
Can a business owner do it instead?
Yes, and many do it well. The fee pays for the hours and the consistency.
What helps you prepare a quote?
Name the platforms you use, the customers you want to reach and the material you can supply, and say whether you need photography, video, writing, posting or help answering messages.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your social media.
Tell us about your business and the platforms you use. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.