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For Newcastle businesses comparing posting retainers

What social media management costs in Newcastle: the published bands, and what moves them.

Published Australian retainers start near five hundred dollars a month and pass three thousand, and posts per month sets the number.

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Social media management in Australia is published from about five hundred dollars a month, and a small business usually lands between five hundred and fifteen hundred.

Above that the money is buying video and somebody answering comments, not more posts.

01

What retainers are published at

From about five hundred dollars a month at the light end, one to two thousand for a managed account with community replies, and three thousand and up once video is produced every month.

These are figures the agencies publish themselves. The spread is about output, not about skill.

The published bands

  • $500 to $1,500 a month.

    Two to four posts a week, captions written, scheduled, with a monthly summary.
  • About $960 a month.

    One platform, eight to ten posts, basic scheduling and a report.
  • About $1,800 a month.

    Two platforms, twelve to sixteen posts, and half an hour a week answering comments.
  • $3,000 and up.

    Three platforms, twenty posts or more, with video and reels made each month.
Get my free reportA report on your own business, showing where the enquiries arrive from today and what the businesses above you are doing.
02

What changes the number

Four things move a social quote: how many posts, how many platforms, whether video is made, and whether a person replies to comments and messages.

Two quotes at the same price often hold very different amounts of work. Asking for the four makes them comparable.

The four

  • Posts a month.

    Eight and twenty are both normal. It is the single biggest driver of price.
  • Platforms.

    Each one added is more work, because the same post rarely suits both.
  • Video.

    Filming and editing reels costs several times what a photograph and a caption does.
  • Replies.

    Comments and messages carry the enquiries, and plenty of retainers leave them to the owner.
Get my free reportA report on your own business, showing where the enquiries arrive from today and what the businesses above you are doing.
03

When posting earns its fee

Posting earns a fee when customers check a business before they call, which they do for anything visual or anything where the choice feels personal.

A quiet profile is not neutral. It reads as a business that might have closed.

Where it pays, and where it does not

  • Visual work pays.

    Finished jobs, before and after photographs, and rooms customers can picture themselves in.
  • Personal choices pay.

    Anybody choosing a person rather than a product looks at the face and the reviews first.
  • Emergency work rarely pays.

    Somebody with a burst pipe uses the map, so local search returns more.
  • An empty profile costs.

    Three months of silence is the thing a buyer notices, more than the posts themselves.
Get my free reportA report on your own business, showing where the enquiries arrive from today and what the businesses above you are doing.

Related reading from us: Marketing Agency Newcastle NSW.

Common questions

How much does social media management cost in Newcastle?

Published Australian retainers start near five hundred dollars a month, with a small business usually landing between five hundred and fifteen hundred.

Why do two quotes at the same price look so different?

Posts a month and whether video is produced. Ask both and the two quotes become comparable.

Is the ad spend included?

No. Posting and advertising are separate purchases, and the fee to manage the advertising sits apart again.

Can a business owner do it instead?

Yes, and many do it well for the first year. The fee buys back the hours and the consistency rather than access to anything secret.

What does it cost?

One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.

What else we do

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