For Newcastle businesses weighing up a rebrand
Most of what gets called a rebrand is a new logo, and the two are priced nothing alike.
A report on your own site, showing what your business is found for today and what a name change would put at risk.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
How much a rebrand costs in Newcastle depends almost entirely on what is being rebranded, and the word covers two very different jobs.
One is a new logo. The other is every place that logo appears, which is where the money actually goes.
A logo on its own starts in the hundreds around Newcastle. A brand built out across everything a business shows people runs into the thousands, and published local quotes reach five figures.
The gap is not craft. It is surface area: how many things carry the mark once it is finished.
Everything already printed, painted or installed carrying the old mark. Signage, vehicles, uniforms and stock are usually the largest number in a rebrand and they never appear on the design quote.
A design quote covers making the thing. It does not cover replacing what already exists, and on a business with a van and a shopfront that second number is often the bigger one.
The other unpriced cost is search. A business that changes its trading name without telling Google loses the results it already had, which is a quiet loss that shows up weeks later as a quieter phone.
Four things, and all four are cheaper to agree now than to argue about at handover.
On a rebrand, what you walk away with outlives how it looked on the day, so it is worth pinning down first.
A group with several locations is a different job again, and a franchise brand kit covers what stays fixed across all of them.
Related reading from us: the identity around the logo.
A logo alone starts in the hundreds locally. A brand built out across the pieces a business uses runs into the thousands, and published local quotes for brand development with collateral start around eight to ten thousand.
Usually not. The logo is the cheapest part. The cost sits in everywhere it appears afterwards, and the biggest single number is normally signage and vehicles.
Only if the name or the website address changes and nobody tells Google. Handled before the change it is part of the same job and the positions carry over.
Yes, and on a business with vehicles or signage it is usually the sensible order. The mark and the digital pieces go first, the physical ones follow as they wear out.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.