Logo design
in Newcastle.

What’s included

The mark and the versions you need.

We agree the intended uses before designing. A logo that needs to appear on a shirt, a shopfront and a website needs those requirements considered together.

A clear visual direction

A proposed design based on your business, its customers and the examples you bring to the brief.

Practical variations

The agreed full, compact, light-background and dark-background versions, checked where they will actually appear.

Colour and type references

The chosen colours and typefaces recorded so the logo can sit consistently with the rest of your materials.

Files for their intended use

Scalable artwork for larger uses and image formats for everyday use on screens, as agreed in the brief.

How it works

Review the direction before the final files.

Bring the current logo if you have one, a few designs you like and a list of where the new logo needs to go. Include any printer or sign supplier’s requirements.

Set the brief

We discuss what the business does, the style that suits it and whether to develop a new mark or refine the current one.

Choose a direction

You review the proposed design direction with the decision-makers in your business.

Refine and check

We work through the agreed feedback and check the design at the sizes and on the backgrounds named in the brief.

Prepare the handover

The approved logo is supplied in the agreed versions and formats, with the colour references and usage details.

Where it will appear

Plan for the small spaces as well as the large ones.

A long business name may need a compact version for a social profile. Fine detail can become hard to see when reduced. Reviewing the logo at its intended size helps settle those choices before the files are finished.

For signage and vehicle wraps, a vector file contains shapes that can scale without becoming pixelated. A printer may also need particular colours or file settings. Bring those specifications into the brief.

The rest of your identity

Carry the design into your everyday materials.

Your logo sits alongside words, photos and layouts. Keeping those choices consistent helps your website, quote and business card feel like the same business.

If you need more than the mark itself, we can discuss the wider graphic design work with it. A larger change to the identity has its own scope; the guide to rebrand costs explains the work involved.