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For owners about to have a van or a shopfront signwritten

Logo files for signage and vehicle wrap: what to send, and what fails at that size.

A signwriter can print almost anything, and what arrives decides whether the mark is reproduced or redrawn.

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Reece Rainer By Reece Rainer spareday, Newcastle NSW Last updated 13 September 2026 Read time 2 minutes
One plumbing business logo used across a proposal, a letterhead, a compliments slip, the shopfront and the van
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A signwriter printing a van at three metres wide needs a version of the logo that can be made any size without going soft.

Most businesses have only the small picture used on their website, and that is where the extra invoice comes from.

01

What to send a signwriter

A vector file, the colours written down as numbers, a one colour version, and the spacing rules. That set covers a van, a shopfront and a shirt without any redrawing.

Every item here exists already if the logo was made properly, and the full file set lists the rest. The trouble is usually that nobody was ever sent them.

The four

  • A vector file.

    Lines described as shapes rather than dots, so the mark is as sharp at three metres as at three centimetres.
  • The colours as numbers.

    Print and vinyl use different systems to a screen, so the numbers stop the van being a different blue to the website.
  • A one colour version.

    For a single colour cut, an engraved sign or a stamp, where the full version cannot be used.
  • Spacing rules.

    How much clear room the mark needs, so it is not crushed against a door handle.
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02

What does not work at that size

Anything pulled off a website, a screenshot, or a picture with a white box behind it. All three are made of dots and break down when enlarged.

These are the three files most often sent, and each one costs money at the signwriter's end.

The three

  • A logo saved from the website.

    Built for a phone screen. Enlarged to a van it goes soft at the edges.
  • A screenshot.

    Carries whatever was behind it, and no amount of cleaning makes it printable.
  • A picture with a white box.

    Fine on a white page. On a coloured van the box is visible from across the street.
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03

What to check before it is printed

Four things: the phone number, the readable distance, the colours on the actual material, and whether the web address still exists in that form.

A wrap is printed once. Ten minutes of checking is cheaper than a second print.

The four checks

  • The phone number.

    Read aloud from the proof, digit by digit. It is the most expensive typo available.
  • Readable at distance.

    A van is read at twenty metres in traffic, so lead with the name and cut the service list.
  • Colour on the material.

    Vinyl and paint shift colour. A printed sample settles it before the full print.
  • The web address.

    It has to match the site that is actually live, which the brand work keeps consistent everywhere.
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Related reading from us: graphic design in Newcastle.

Common questions

What file does a signwriter need for a logo?

A vector file, which describes the mark as shapes rather than dots and can be printed at any size without going soft.

Can I send the logo from my website?

It rarely works. A website file is built for a phone screen and falls apart when enlarged to the side of a vehicle.

Why am I being charged to redraw my own logo?

Because the printable version was never handed over. Redrawing it by eye is real work, and the result is close rather than identical.

Who owns the files?

The business does. Every version belongs in the business's own folder at the end of a logo job, whoever designed it.

What does it cost?

One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.

What else we do

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