For owners about to have a van or a shopfront signwritten
A signwriter can print almost anything, and what arrives decides whether the mark is reproduced or redrawn.
A report on your own business, showing how it currently looks beside the competitors your customers compare it with.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes

Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
A signwriter printing a van at three metres wide needs a version of the logo that can be made any size without going soft.
Most businesses have only the small picture used on their website, and that is where the extra invoice comes from.
A vector file, the colours written down as numbers, a one colour version, and the spacing rules. That set covers a van, a shopfront and a shirt without any redrawing.
Every item here exists already if the logo was made properly, and the full file set lists the rest. The trouble is usually that nobody was ever sent them.
Anything pulled off a website, a screenshot, or a picture with a white box behind it. All three are made of dots and break down when enlarged.
These are the three files most often sent, and each one costs money at the signwriter's end.
Four things: the phone number, the readable distance, the colours on the actual material, and whether the web address still exists in that form.
A wrap is printed once. Ten minutes of checking is cheaper than a second print.
Related reading from us: graphic design in Newcastle.
A vector file, which describes the mark as shapes rather than dots and can be printed at any size without going soft.
It rarely works. A website file is built for a phone screen and falls apart when enlarged to the side of a vehicle.
Because the printable version was never handed over. Redrawing it by eye is real work, and the result is close rather than identical.
The business does. Every version belongs in the business's own folder at the end of a logo job, whoever designed it.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.