For Australian businesses
Brand kit
for a franchise.
Give every location the same logo, colours and templates, with room for its own details, so the group stays consistent without head office approving every flyer.
Tell us about your business and what you need.
Brand kit at spareday
Consistent materials for every location.
A brand kit for a franchise lets every location produce the same materials with its own details, without asking head office each time.
A brand kit gives each location the correct logo files, colours and templates in one shared place, with room for local details. spareday builds it from what the group already has. Based in Newcastle, spareday works with businesses across Australia.
What stays fixed
Four things every location uses as they are.
- The logo
- In every version a location needs, so nobody recreates one by eye for a sign.
- The colours
- As numbers for screen, print and vinyl, so every shopfront matches.
- The fonts
- Named and licensed for the whole group, so locations do not substitute something similar.
- The layouts
- How the logo, colours and type sit together.
What a location can change
Room for local details.
- Contact details
- Address, phone and hours.
- Photographs
- Their own team and premises.
- Services offered
- Where locations differ.
- Local offers
- A template a location can fill in the same day.
How it works
Built from what the group already has.
We start from your existing brand and the materials locations actually make.
- Collect what exists
- Logos, colours, fonts and what locations are making now.
- Fix the core
- Logo versions, colour numbers, fonts and layouts.
- Build the templates
- Flyers, social posts and signs with editable local details.
- Put it where locations can reach it
- One shared place, so the correct version is the easy one.
Good to know
Owned by the group.
The group owns the brand kit and templates we build. For the wider brand, see branding.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on trade marks and intellectual property.
A few practical details
Before we get started.
What goes in a franchise brand kit?
Logo versions, colour numbers, fonts, layouts and templates locations can fill in with their own details.
What can a location change?
Its contact details, photos, services and local offers, within the templates.
How do we stop locations making their own versions?
Keep the correct templates in one shared place that every location can reach easily.
How do locations get updates when the brand changes?
We update the master files and templates in the shared place, so every location works from the new version straight away. Old copies can be retired at the same time, which stops outdated logos and colours turning up on signs and social posts.
Who owns the kit?
The group owns the brand kit and templates we build.
What do you need for a quote?
Tell us how many locations you have and what they make locally. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us what your locations make.
Describe your locations and materials. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.