For franchise groups whose locations all look slightly different
Every location needs the same materials with different details on them, and the kit decides which parts each one can touch.
A report on your own group, showing how each location currently appears to a customer searching for it.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
A franchise brand kit has one job: every location produces the same materials, with its own details on them, without asking head office each time.
Where that is unclear, locations make their own versions and the group stops looking like one business.
The mark, the colours, the type and the way they sit together. These four are the group, and a location changing any of them costs the whole network its recognition.
Locked does not mean hidden. Each location needs the files, along with the rules for using them.
Address, phone number, hours, staff photographs and the services actually offered. Locking these creates materials no location can use.
A franchisee who cannot update a phone number without a request will print their own version, and that is where consistency ends.
Templates each location can fill in, one place to download from, and a short document saying what can be changed. Nothing else holds twenty locations together.
Consistency comes from making the correct version the easiest one to reach.
Related reading from us: branding for a Newcastle business.
The mark in every version, the colours as numbers, the licensed type, the layouts, and templates each location can fill in with its own details.
Usually the type is not licensed for every location and the templates are hard to use, so each one quietly makes its own version.
Full control of contact details, photographs, services and local offers, and none over the mark, the colours, the type or the layouts.
A page for each location is usually enough, with its own address, hours and reviews, rather than a separate site to maintain.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.