Google Ads pricing
How much does Google Ads management cost in Newcastle?
Google Ads costs two separate amounts: the ad spend that pays Google for clicks, and the management fee for whoever runs the campaigns. Australian agencies publish management fees of about $500 to $2,000 a month for a small business.
Tell us about your business and what you need.
The short answer
Ask for the fee and the spend as separate numbers.
Google Ads management cost in Newcastle is easiest to judge when the quote separates the management fee from the ad spend. A business told its ads will cost two thousand dollars a month needs to know how much of that buys clicks and how much pays for the work.
Some agencies charge a percentage of the ad spend instead of a flat fee, usually fifteen to twenty five per cent. Setup is usually a separate one-off cost.
The numbers
What a Google Ads quote should separate
The ad spend pays Google for clicks. The management fee pays someone to decide where that money goes. Setup, published in the $750 to $2,000 range, pays for the account structure, the keywords, the tracking and the first set of ads.
- The monthly management fee
- Flat, or a percentage of the ad spend.
- The ad spend
- Paid to Google for clicks, shown separately from the fee.
- The one-off setup
- The account structure, keywords, tracking and first ads.
- Landing pages
- Often quoted separately and easy to miss.
A small local campaign usually needs at least about a thousand dollars a month in ad spend before the results tell you much. If the budget is smaller than that, it is worth knowing before an account is opened.
What the fee buys
What the management fee should pay for
Much of the useful work is removing waste. An account left alone tends to spend on the searches Google finds easiest to sell, which are not always the ones that bring in work.
Each week the person running it should switch off searches that waste money, hours when nobody answers the phone, and suburbs you do not serve. That is why a very cheap fee can cost more: a hundred dollars saved on management is small next to a thousand dollars a month spent on clicks from outside your area.
The account
How the account is set up and reported
Agencies set up Google Ads in one of two ways. Some run the ads in an account in your business name, and you pay Google directly. Others run the ads in the agency’s own account and recharge the ad spend to you. Both are common, and either can work well if the terms are clear.
The account learns over time which clicks turn into enquiries, and that history and tracking sit in the account. Ask which arrangement a quote uses and agree in writing what you can see and what happens if you change providers.
- Which account the ads run in
- Yours, or the agency’s with the spend recharged to you.
- What you see each month
- The spend, the searches that triggered ads and the enquiries recorded.
- What happens if you leave
- What happens to the campaigns, the tracking and the history.
- Whether there is a minimum term
- Month to month, or a fixed contract.
The short version
The management fee is the smallest number in most Google Ads quotes. What the ad spend produces in enquiries is the number that tells you whether the campaign is working.
From clients
What clients say about working with spareday
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“I now have a custom dashboard that lets me track exactly what my competitors are doing, spot viral content trends in real time, and script high-performing content ideas on demand. The difference has been night and day. I’m no longer guessing.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
Common questions
Questions people ask.
How much does Google Ads management cost in Newcastle?
Published Australian fees for a small business run from about $500 to $2,000 a month, or fifteen to twenty five per cent of the ad spend.
Is the ad spend included in that?
No. The ad spend pays Google for clicks and sits on top of the management fee. A small local campaign usually needs at least about a thousand dollars a month in spend to tell you much.
Is a percentage or a flat fee better?
A percentage rises as you spend more, which can suit a growing account. A flat fee is easier to budget. Clear reporting matters more than which one you choose.
Is there a setup fee?
Usually, and it is one-off. Published Australian setup fees run from $750 to $2,000 and cover the account structure, keywords and tracking.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your Google Ads.
Tell us about your business, the services you want to advertise and the areas you cover. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.