For Australian businesses
Google Ads
for a single
location business.
Check the settings that decide where your ads appear, so a local budget reaches the area one location can serve.
Tell us about your business and what you need.
Google Ads at spareday
Set the account up for the area you serve.
Google Ads for a single-location business means setting the account up for the area you actually serve, rather than the wide defaults a new account starts with.
Several default settings can show local ads to people outside the area you serve. Each can be checked and changed. spareday sets the account up for your real service area and reviews the searches each week. Based in Newcastle, spareday works with businesses across Australia.
The four settings
Four settings worth checking.
- Presence or interest
- Whether ads reach people in the area, or anyone interested in it.
- The radius
- How wide the area is.
- Partner sites
- Ads shown across other websites rarely suit a local service and can spend the budget fast.
- Loose matching
- Google widens a phrase on its own, so the searches actually paid for need reading each week.
Drawing the map
Set the area for how your business works.
- A shopfront
- How far a customer will genuinely travel to visit.
- A service business
- The suburbs you will actually travel to without adding a call-out charge.
- A clinic or studio
- Where your existing clients actually come from.
How it works
Checked, set, then reviewed weekly.
We check any current settings before changing anything. The advertising spend is shown separately from the service fee.
- Review the current settings
- Location, radius, partner sites and matching.
- Draw the real map
- The area your one location can serve.
- Set up tracking
- So the account counts enquiries as well as clicks.
- Read the searches weekly
- Excluding the ones that waste budget.
Before you decide
Spend and fees kept separate.
The advertising spend is kept separate from the service fee, in the quote and in the reporting. We do not promise a number of leads or a cost per lead. For after-hours enquiries from ads, see the after-hours phone answering service. For tracking, see conversion tracking setup, and for the wider picture our marketing agency page.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
A few practical details
Before we get started.
Why do local ads reach people outside the area?
Several default settings widen who sees the ads. They can be tightened to the area you serve.
How wide should the area be?
For a shopfront, how far customers will travel; for a service business, the suburbs you will actually visit.
Should ads show on partner sites?
For most local services, no. They tend to spend the budget quickly with few enquiries.
How is the advertising spend handled?
It is kept separate from the service fee, in the quote and in the reporting.
What do you need for a quote?
Tell us where you are, the area you serve and whether you already run ads. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the area you serve.
Describe your location and customers. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.