For businesses advertising from one shopfront or one service area
One location makes advertising easier and the default settings harder, because they are built for businesses that can serve anybody.
A report on your own business, showing what people nearby search for and which businesses currently answer it.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
A business with one location is advertising to a small map, and the default settings in a new account are built for one that is not.
Most of the money wasted in a local account goes to people who were never going to travel that far.
Four: who counts as being in the area, how wide the area is, which partner sites the advertisements appear on, and whether close variants of the phrase are allowed.
Each of these is on by default in a new account, and each one widens the audience past what one location can serve.
Fewer clicks for the same money, and a higher share of them from people who can reach the business. The total falls and the enquiries usually do not.
A click from ninety minutes away costs the same as a click from the next suburb and is worth much less.
Count calls, form enquiries and visits to the shop, not clicks. A single location account is small enough that every enquiry can be traced.
At local volumes the numbers are small, so a month is the shortest period worth reading.
Related reading from us: marketing agency services.
As wide as a customer will genuinely travel. For most shopfronts that is about fifteen minutes, and for service work it is the suburbs already served.
Usually the area includes people only interested in the suburb rather than in it, and the partner sites are still switched on.
It is, when one job earns more than the enquiries it takes to win it. That arithmetic decides it.
A month. Local volumes are small, and a week of data on a single location account says very little either way.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.