For Newcastle businesses advertising blind
An advertising account that counts nothing cannot improve. It can only spend.
A report on your own site, showing how enquiries currently arrive and what is going uncounted.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
Conversion tracking setup for Google Ads is the difference between an account that learns and one that only spends.
Without it, Google is optimising towards clicks, which it can deliver endlessly, rather than towards enquiries, which are what you are paying for.
Google optimises towards whatever you tell it to count. Told nothing, it buys clicks, and clicks are the one thing it can always supply.
This is not a flaw in the system. It is the system doing exactly what it was asked, with nothing better to aim at.
Calls and completed forms. Not page views, not time on site, and not a click on the contact page.
The most common fault in a small account is counting arriving at the contact page as an enquiry, which inflates the numbers and teaches the system the wrong lesson.
Make a real enquiry on your own site and confirm it appears as a counted conversion within a day. If nothing arrives, the account is spending blind.
Testing it yourself is faster and more honest than reading the settings, because settings can look correct and still count nothing.
Related reading from us: the agency side of it.
It tells the account which clicks turned into an enquiry. Without it, the account optimises towards clicks because that is all it can see.
Calls and completed forms. Counting a visit to the contact page inflates the numbers and teaches the system the wrong lesson.
Make a real enquiry on your own site from a phone, then confirm it appears in the account the next day, attributed to a search.
Yes, and usually quickly. The first month of a tracked account is mostly switching off what was never working.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.