For Australian businesses
Conversion tracking
setup for Google Ads.
Count enquiries as well as clicks, so you can see which ads and searches bring customers and adjust the account.
Tell us about your business and what you need.
Conversion tracking setup at spareday
Count the enquiries your ads bring.
Conversion tracking setup for Google Ads means telling the account which actions count as an enquiry, such as a form sent or a call from an ad.
Without conversion tracking, Google Ads can only optimise for clicks. With it, bidding and reporting can use the enquiries you actually want. spareday sets up the tracking, tests each action and shows the results in your reporting. Based in Newcastle, spareday works with businesses across Australia.
Why it matters
What changes when enquiries are counted.
- Bidding can aim for enquiries
- Without tracking, bidding can only aim for clicks.
- You can see which ads work
- Ads and keywords can be compared on the enquiries they bring.
- Searches can be judged
- The search terms report can be read alongside the enquiries each search produced.
- Reporting shows results
- You see what the account cost and what it brought in.
What counts
Decide what counts as an enquiry.
A quote form sent and a call from an ad usually count. A page view does not. We agree the list with you and test each one before relying on it.
How it works
Set up, tested, then used.
We check what is already set up before changing anything.
- Agree what counts
- The actions that mean a real enquiry.
- Set up the tracking
- On your forms, calls and key pages.
- Test each one
- A test enquiry, checked with Google’s tag tools, confirms each one fires correctly before the account relies on it.
- Let the account learn
- Bidding and reporting then use enquiries, not clicks.
Before you decide
What you get.
The tracking is set up on your website and forms, and the enquiries it counts are shown in the reporting. We do not promise a number of leads or a cost per lead. For running the ads, see Google Ads management and Google Ads for a single-location business; for the wider picture, our marketing agency page.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on advertising your business and planning your marketing.
A few practical details
Before we get started.
What is conversion tracking?
Telling the ads account which actions count as an enquiry, so it can learn which ads and searches work.
What should count as a conversion?
Usually a form sent and a call from an ad. Page views usually should not.
How do you know it works?
Each tracked action is checked with Google’s tag tools before the account relies on it.
Where is the tracking set up?
On your website and enquiry forms, so the ads account can count real enquiries.
What do you need for a quote?
Tell us whether you already run ads and how enquiries reach you. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us how enquiries reach you.
Describe your ads and enquiry forms. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.