For Australian businesses about to spend on the wrong thing
Which job to hand over first, which to leave alone, and what has to be true before anything is built.
A report on your own week, showing which jobs are worth handing over and in what order, before anybody builds anything.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
9 minutes

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A business that decides to do something about AI usually starts by looking at products. Within a week there are four demonstrations, three trials and a shortlist, and nobody has yet said which job in this business was the problem.
The order is backwards, and it is expensive because the first thing built is the thing that waits on everything else. What follows is what a strategy actually produces, the mistakes that make one worthless, and why nobody honest puts a date on the end of it.
A short list of the jobs worth handing over, in the order worth doing them, with a rough cost beside each and a note on what has to be true before any of them can start.

AI strategy consulting is the naming and the ordering, and it is finished when something is being built rather than when a document is delivered.
Not a document about artificial intelligence, and not a survey of the market. A page that says: this job first, because it costs this much and it stops happening in the weeks you are busiest. Then this one, because it waits on the first.
It fits on a page and the owner can read it. Anything longer is a document written to justify a fee rather than to be acted on.
Buying tools before naming the problem, automating the interesting job instead of the expensive one, and expecting the first thing built to change the month it goes live.

Every one of these is common, none of them is stupid, and all of them cost the same thing: months. The pattern is always the same, which is that the deciding got skipped because the products were easier to look at.
The CSIRO's work on responsible AI makes the same point from a different angle: the governance question and the value question are both answered by naming the problem first.
The job has to be written down, the information it needs has to exist somewhere, and somebody has to own reading what it does. Where any of the three is missing, that item is not ready.

This is what turns a list of ideas into an order of work. Two jobs can look equally valuable and be months apart in readiness, and the strategy is mostly about noticing that before anybody spends money.
Where an item fails one of the three, the strategy says what would make it ready rather than dropping it. That is often a smaller piece of work than the build itself.
Almost every AI consulting engagement that stalls, stalls on data. Not on the technology and not on the strategy: on the fact that the information a job needs is in somebody's head, or spread across a spreadsheet and an inbox, or recorded so inconsistently that nothing can read it. A data assessment is not a grand exercise. It is one question per item, asked honestly: where does this fact live today, and could a machine find it.
Security and access get settled in the same pass, because they decide what is possible rather than what is desirable. Which systems hold customer data, who is allowed to read it, and what may never leave the business. Those answers rule items in and out before any planning is worth doing, and settling them late is how a project gets to the build and then stops.
Other firms have names for this. A roadmap, a transformation programme, an opportunity assessment, a business case. They describe roughly the same work: look at what a business does, decide what technology could take over, and put the changes in an order. The difference worth asking about is not the vocabulary, it is what you are left holding at the end. A strategic planning document that nobody builds from is a cost. A page that names the first job and starts it is not.
The order matters and the calendar does not. What decides how long any of it takes is how quickly the business can write down how a job really happens, and that varies more than the building ever does.

A plan with months against each item reads as more professional and is worth less. The dates are guesses about the business's own availability, and they are the first thing to be wrong.
What a strategy can honestly say is the order, the dependencies and a rough size for each item. Anything more precise is a number invented to fill a column.
A week of the business gets watched, the repeated jobs go on a list with a cost beside each, the readiness of each one gets checked, and what comes back is an order rather than a plan for everything.

The looking is short. The value is in what does not make the list, and in the order the rest ends up in.
While people do the work for real. Not a survey, because what people say they do and what actually happens are different.
A rough number beside each one, in hours or in lost work. Anything that cannot carry a number comes off the list.
Written down, information existing, somebody owning it. That is what puts one of two equal-looking items first.
Which items wait on another item. This is what turns a ranked list into an order somebody can actually follow.
In writing, with the reason. You keep that page.
The strategy is finished when something is being built. A plan nobody acted on was not a strategy, it was a document.
The looking is short, days rather than weeks for most businesses. Acting on the list runs on its own timeline, and the free items are usually done before the first build starts.

What follows that is one job at a time, roughly a week to build and a week to watch each, with each one after the first shorter than the last because the connections already exist.
Ask what they look at before recommending anything, whether they sell the tools they recommend, what the output actually is, and what they would tell you not to build.

These are worth asking of anybody, including this one, so the answers given here sit under each question.
All of this can also be done in house, and plenty of businesses do it well. The six steps above are the same either way.
If you do one thing before spending anything on AI, write down the jobs in your week that only happen when somebody remembers, and put a rough cost beside each. That list is what a first call would ask for. Ask for the free report and it comes back with it.
Related reading from us: jobs that run without you and AI Automation For Accountants.
A short page listing the jobs worth handing over, in the order worth doing them, with a rough cost beside each and what has to be true before any of them can start.
Because the order matters and the calendar does not. What sets the pace is how quickly the business can write down how a job really happens, and that varies more than the building.
Buying a tool before naming the problem, which makes that tool the thing everything else has to fit around whether or not it suits.
The job has to be written down, the information it needs has to exist somewhere, and somebody has to own reading what it does.
Yes, in writing, with the reason. You keep that page.
Days rather than weeks for most businesses. Acting on the list runs on its own timeline afterwards.
Where more than one job looks worth automating, yes, because doing the wrong one first costs months. Where there is only one, skip it and build that.
One monthly fee covering everything, month to month, with no lock-in contract. What it comes to depends on the business, so the number gets given on the call.