For Australian businesses
SEO
for chiropractors.
Help people find your clinic for the conditions you see, with a clear first-appointment page, within the rules for health advertising.
Tell us about your business and what you need.
SEO at spareday
Answer what people want to know before booking.
SEO for chiropractors means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday researches the searches, writes the pages and keeps your Google profile and reviews in step, within the rules that apply to advertising a health service. Your practice checks the pages before they go live. Based in Newcastle, spareday works with businesses across Australia.
What people search
What people want to know first.
People often search for a symptom, such as lower back pain or headaches, and then look for plain answers before booking.
- What happens in the first appointment
- Step by step, including the assessment.
- How many visits
- An honest answer, including whether there is a package.
- Whether they can get in this week
- Online booking without a phone call helps.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per condition you see
- Lower back, neck, headaches or whatever you see most.
- A first-appointment page
- Written for someone who has never been.
- Honest information on visits
- No pressure and no promised results.
- Online booking
- Visible on every page.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Advertising a health service has rules, including Ahpra’s guidance: no testimonials about clinical care, no promised outcomes and nothing that creates unreasonable expectations. Pages are written within those rules and your practice checks them before they go live.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on vets and roofers.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Can pages say chiropractic will fix a condition?
No. Health advertising rules prohibit promised outcomes. Pages explain what an assessment involves and what care may include.
What page do people look for most?
Often what happens at the first appointment.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the conditions you see most.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.