For Australian businesses

SEO
for locksmiths.

Help people find you for lockouts and for planned work such as rekeying and master key systems.

Get a free quote

Tell us about your business and what you need.

Belynda ScarsbrookDaniel TiwariMiranda Hailes
Five-star Google reviews from the owners we work with
A phone showing a Keyholt Locksmiths business profile concept
Concept: Keyholt Locksmiths business profile. Not a real client.

SEO at spareday

Pages and a profile for urgent and planned work.

SEO for locksmiths means your website answers what prospective clients search for, in pages Google can understand and visitors can use.

spareday sets up your Google profile to show your real address, hours, licence and team, and writes pages for the planned work customers research. Based in Newcastle, spareday works with businesses across Australia.

A laptop and takeaway coffee on a table overlooking Newcastle Interchange
Newcastle Interchange, near the spareday office in Wickham, NSW

What people search

Urgent and planned work are searched differently.

A lockout is usually urgent and decided from the map. Rekeying and commercial work are planned and researched more carefully.

The lockout
Urgent, on a phone, decided on the map.
Rekeying and new locks
After a break-in or a change of tenant.
Commercial work
Master key systems, restricted keys, safes and access control.

How it works

Write the pages people look for.

Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.

A complete Google profile
Real address, hours you actually answer, photos of your van and team.
Your licence number shown
On the site and the profile.
A page per planned service
Rekeying, master key systems, safes, access control.
A number that dials on tap
In the first screen on a phone.
Understand the searches
What your clients type, in their words.
Write the pages
One useful page for each question or service that matters.
Fix the basics
Your Google profile, site speed and page titles.
Check and report
What changed in searches and enquiries, in plain words.

Before you decide

Be clear about what can be promised.

Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Listings that break Google’s rules can be reported through Google’s own process; removing them is Google’s decision.

You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.

The same approach for other businesses is on automotive businesses and roofers.

From clients

What clients say about working with spareday

Joshua ThomasonGoogle review

“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”

Otua Olanna
Otua OlannaGoogle review

“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”

Richard GenetGoogle review

“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”

Hughesys Painting logo
Jye HughesGoogle review

“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”

From Google reviews

Official guidance

For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.

A few practical details

Before we get started.

How long does it take?

It varies with your market. Useful pages usually take months to settle in the results.

What helps with lockout searches?

Mainly the Google profile: accurate hours, a real address, real photos and recent reviews. The website does more for planned work.

Is commercial work worth a page?

Yes. Master key and access control clients compare providers carefully, so a clear page helps.

What do you need for a quote?

Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.

Reece, smiling at a table with his laptop

Who you’ll work with

Hi, I’m Reece.

I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.

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Find us

spareday in Newcastle.

12 Grey Street, Wickham, Newcastle NSW 2293.

Your next step

Tell us the work you want more of.

Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.

Get a free quote

Or call 0485 017 387.