For Australian businesses
SEO
for locksmiths.
Help people find you for lockouts and for planned work such as rekeying and master key systems.
Tell us about your business and what you need.

SEO at spareday
Pages and a profile for urgent and planned work.
SEO for locksmiths means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday sets up your Google profile to show your real address, hours, licence and team, and writes pages for the planned work customers research. Based in Newcastle, spareday works with businesses across Australia.

What people search
Urgent and planned work are searched differently.
A lockout is usually urgent and decided from the map. Rekeying and commercial work are planned and researched more carefully.
- The lockout
- Urgent, on a phone, decided on the map.
- Rekeying and new locks
- After a break-in or a change of tenant.
- Commercial work
- Master key systems, restricted keys, safes and access control.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A complete Google profile
- Real address, hours you actually answer, photos of your van and team.
- Your licence number shown
- On the site and the profile.
- A page per planned service
- Rekeying, master key systems, safes, access control.
- A number that dials on tap
- In the first screen on a phone.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Listings that break Google’s rules can be reported through Google’s own process; removing them is Google’s decision.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on automotive businesses and roofers.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”

“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”

“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
What helps with lockout searches?
Mainly the Google profile: accurate hours, a real address, real photos and recent reviews. The website does more for planned work.
Is commercial work worth a page?
Yes. Master key and access control clients compare providers carefully, so a clear page helps.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.

Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.


Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the work you want more of.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.