For businesses whose quotes go quiet after they are sent
A quote nobody chased is not a lost job yet, it is a job waiting on one message.
A report on your own business, showing where the enquiries arrive from today and how many quotes a month that is.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
Most quotes that go unanswered were never chased. The work was done, the price was sent, and the week filled up.
An automatic follow up sends the message the owner meant to send, on the day they meant to send it.
Three messages: one two or three days after the quote, one about a week later, and a short one at three weeks. Then it stops.
Timing does most of the work here. A customer comparing quotes decides inside the first fortnight.
Short, plainly written, from the person who quoted, and asking one question. Anything that reads like advertising gets ignored.
The message is doing the job a phone call would, so it should sound like one.
A record of every quote sent, a date against it, a way to mark it won or lost, and somebody watching the replies.
This is the same list a business needs to know its own win rate, so it earns its keep twice.
Related reading from us: jobs that run without you.
Two or three days after it goes out, while the customer is still comparing. After a fortnight most decisions are already made.
Three is the usual limit. A fourth message costs goodwill and very rarely changes the answer.
No. Dropping the price unasked teaches customers to wait for it and makes the original quote look invented.
Both, and the better one is whichever the quote was sent by. Matching the channel gets more replies than switching to a new one.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.