Multi-location Google
Business Profile setup.

What each location needs

Its own details, verified.

Google lists a location when it is staffed and customers can visit it, or when it serves customers at their address.

A real, staffed address

Open during the hours shown. A mailbox or unstaffed room is not eligible.

Its own hours

Including public holidays where they differ.

Its own phone number where possible

So calls reach the right location.

Its own page on your website

With that address and those hours, linked from the profile.

How it works

One account, consistent details.

The details that should match across every location are kept identical, so the group reads as one business.

One business name

As used in the real world, without suburbs added.

The same main category

Where the locations do the same work.

Addresses written the same way

On the profile, the website and directories.

Verification planned

Google may ask for video or other checks; businesses with ten or more locations can apply for bulk verification.

List the locations

Which are eligible, and what each needs.

Set up the account

Owners and managers with the right access.

Create and verify

Each profile, with its own page linked.

Keep them current

Hours, photos and details as things change.

Before you decide

Within Google’s rules.

Google decides whether a profile is verified and where it appears. Adding a suburb to the business name or listing an unstaffed address breaks its guidelines and can lead to suspension.

Your profiles stay in your business’s account, with you as owner. Ongoing work is agreed in the scope.

If a profile has been suspended, see profile suspension help. For reviews, see Google review generation.