Google Ads
What daily Google Ads budget suits a small business?
There is no right number for everyone.
Tell us about your business and what you need.
The short answer
In short.
Start from what an enquiry is worth to you and how much a click costs for your searches, then set a daily budget that buys enough clicks to learn from in a few weeks. A budget so small that it gets only a handful of clicks a week tells you very little. Agree a trial period and review the search terms and enquiries before raising or lowering it.
Start from the value of a customer
Work out what a typical job is worth and how many enquiries turn into work. That sets the most you could sensibly pay for an enquiry.
Then look at the cost of a click
Click costs depend on how many businesses are bidding for the same searches in your area. Google Ads' keyword planning tools give an estimate for your searches before you spend anything.
Enough to learn from
A useful budget gets enough clicks to show which searches bring enquiries. Spread a small budget over too many services or too large an area and each part gets too little to judge.
How the daily budget works
Google lets you set an average daily budget for each campaign. On a busy day it can spend up to twice that amount, but over a month you are not charged more than the daily budget multiplied by 30.4, the average number of days in a month. Google explains how daily budgets and spend work.
GST
In Australia, GST is added to Google Ads charges, so allow for it when you set the budget.
Review, then adjust
After a few weeks, look at the search terms report, the cost per enquiry and whether the enquiries were real work. Cut what is not working before adding budget.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see the Australian Taxation Office.
Common questions
Questions people ask.
Can Google spend more than my daily budget?
On a busy day, up to twice the daily average, but over a month you are not charged more than the daily budget multiplied by 30.4.
Is the management fee part of the ad budget?
No. A management fee is a separate charge. spareday keeps the service fee and the advertising budget as separate numbers in your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
With Google Ads management in Newcastle, the advertising budget is agreed in writing before the campaign starts, and your quote keeps the service fee separate from the ad spend. Get my free growth plan and we will look at what your searches cost.
Or call 0485 017 387.