Google Business Profile pricing
How much does Google Business Profile management cost in Australia?
Australian agencies publish Google Business Profile management at about $150 to $1,200 a month for one location, plus $300 to $1,500 to set a profile up. Google charges nothing for the profile itself.
Tell us about your business and what you need.
The short answer
The whole fee is labour.
A Google Business Profile is the free listing that shows your business on Google Maps and in local search results. Google Business Profile management cost is what an agency charges to set it up and keep it working, since the listing itself is free.
The bands below come from agencies that publish their prices. Most quote on request, so these figures are a useful yardstick.
Published prices
What is published, per location
- $300 to $1,500 once
- Claiming and verifying the profile, then categories, services, hours, description and the first photos.
- $150 to $1,200 a month
- Posts, photos, review replies and a monthly report.
- From $750 plus GST a month
- One published Australian rate for a single location, with reviews and posts included.
- $100 to $400 a month extra
- For each additional location, because each is managed separately.
Profile work is often included in a local SEO retainer instead. Those start near $400 a month and can run past $3,000, so ask which kind of service a quote covers.
What the fee buys
What the monthly fee pays for
A quote that splits into these parts is easier to compare with another. You can read more about the work in our Google Business Profile service.
- Accuracy
- Categories, services, hours and service area, which decide what searches the profile can appear for.
- Posts and photos
- Regular updates that show the business is open and active.
- Reviews
- Asking customers for reviews and replying to them. Our review generation service covers this in more detail.
- Reporting
- A monthly summary of calls, direction requests and website visits from the profile.
Doing it yourself
When a profile needs no manager
A single location business in a quiet category can look after its own profile in about twenty minutes a month once it is set up properly. The fee pays for time and consistency, so it makes most sense where either is short.
- One location, quiet category
- Set it up once, keep the hours right and ask for reviews. That covers most of it.
- A competitive category
- Trades and clinics in a city compete for the same map positions every week.
- Several locations
- Each location is a separate profile with its own reviews and photos.
- A suspended profile
- That is repair work rather than management. Getting a suspended profile back is its own job.
The short version
Google Business Profile management is worth paying for when your category is competitive or you have several locations. For one location in a quiet category, a careful setup and twenty minutes a month may be enough.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent background, read Google’s guidance on local rankings and requesting customer reviews.
Common questions
Questions people ask.
How much does Google Business Profile management cost?
Published Australian rates run from about $150 to $1,200 a month for one location, with setup a separate $300 to $1,500.
Does Google charge for the profile?
No. The profile is free, so any fee is for someone doing the work on it.
Why is a second location priced again?
Each location is a separate profile with its own categories, photos and reviews, so the work repeats.
Can a business owner manage it instead?
Yes. A single location in a quiet category takes about twenty minutes a month once the categories and services are set up correctly.
What helps you prepare a quote?
Send the public profile link and explain what help you need. Mention any extra locations, access problems or recent changes to the business details.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your Google profile.
Tell us about your business and its profile. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.