Google Ads
Does Google Ads charge GST in Australia?
Yes.
Tell us about your business and what you need.
The short answer
In short.
If your Google Ads account has an Australian billing address, GST is added to your advertising charges. Google issues tax invoices, which you can download from the billing section of your Google Ads account. If your business is registered for GST, you can generally claim the GST back as a credit, as long as you hold a valid tax invoice. Check your situation with your accountant.
What it means for your budget
The budget you set in Google Ads is before GST. A campaign that spends a thousand dollars in a month will cost more once GST is added, so allow for it when you plan.
Where to find the invoice
Tax invoices are in the billing section of your Google Ads account. Download them each month for your bookkeeping.
Claiming it back
A business registered for GST can generally claim GST credits on business purchases, and needs a tax invoice to do it. The Australian Taxation Office explains what a tax invoice must include and when you need one. Your accountant can confirm how it applies to you.
If you are not registered for GST
If your business is not registered for GST, you cannot claim the credit, and the GST is simply part of the cost.
Management fees are separate
If someone manages your campaign, their fee is a separate charge with its own GST, invoiced by them, not by Google.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see Google Ads Help.
Common questions
Questions people ask.
Is the budget I set before or after GST?
Before. GST is added on top of what the ads spend.
Can I claim the GST back?
If your business is registered for GST, generally yes, with a valid tax invoice. Check with your accountant.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
When spareday runs Google Ads in Newcastle for a client, the advertising budget is agreed separately from our service fee, and any advertising we pay on your behalf is recharged at cost plus GST, with the paperwork to match. Get a free growth plan.
Or call 0485 017 387.