Google Ads
Do Google Ads work for a small Newcastle business?
They can, when four things line up: people in your area are searching for what you do, a customer is worth enough to cover the cost of the clicks, the ad leads to a page about that exact service, and someone answers the enquiries quickly.
Tell us about your business and what you need.
The short answer
In short.
When one of those is missing, the money goes on clicks that do not turn into work. The way to find out is a small, measured campaign, not a guess.
Is anyone searching?
Search ads only show when someone searches. If few people in Newcastle search for your service, the campaign will be small no matter the budget. Checking search demand comes first.
Is a customer worth enough?
Work out what a typical job is worth to the business, and how many enquiries usually turn into a job. That tells you what you can afford to pay for an enquiry.
Does the ad lead somewhere useful?
The ad should take people to a page about the service they searched for, with an easy way to call or enquire. Sending every ad to the homepage is a common reason campaigns underperform.
Are enquiries measured?
Conversion tracking records agreed actions, such as a submitted form or a phone call. Without it, you cannot tell which searches bring work.
Are you answering?
The fastest response often wins the job. Ads that bring calls nobody answers are wasted spend.
Keep out the wrong searches
The search terms report shows the words people actually typed before seeing or clicking your ad. Negative keywords exclude the ones you do not want to pay for. Google explains how to set and manage what you spend.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see the Australian Taxation Office.
Common questions
Questions people ask.
How quickly can ads bring enquiries?
An approved, active campaign can start reaching people quickly. The number and quality of enquiries depend on demand, competition, budget, the offer and the page.
Can you review a campaign we already run?
Yes. We look at the settings, search terms, landing pages and recorded results before recommending changes.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
spareday runs Google Ads management in Newcastle. We look at search demand, your area, your budget and what a customer is worth, then decide together whether a campaign is a good fit. If it is, we set up the measurement before the ads run. Get a free growth plan.
Or call 0485 017 387.