For owners deciding whether any of this is worth paying for
Three narrow jobs pay for themselves today, and most of the rest is still a demonstration.
A report on your own business, showing where the enquiries arrive from today and what the businesses above you are doing.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
A passion-driven, good-hearted and reliable service provider with the competency of a genius when it comes to software engineering, AI technology and marketing.
I now have a custom dashboard that lets me track exactly what my competitors are doing, spot viral content trends in real time, and script high-performing content ideas on demand. The difference has been night and day. I’m no longer guessing.
Reece has a strong understanding of AI agents and automation, and was happy to share how he uses it in his business and how to apply it within mine.
For a small Australian business, AI has quietly become useful in three narrow places and is still a demonstration in most of the others.
Knowing which is which decides where next year's money goes.
Answering the phone when nobody can, following up what would otherwise be forgotten, and writing first drafts a person then corrects.
All three take over work that was being done badly, or not at all. That is why they pay.
Anything that publishes without a person reading it, anything that quotes a price, and anything claiming to replace a salesperson.
These fail slowly and quietly, which is what makes them expensive.
Enquiries arriving in one place, a diary something can read, job lengths written down, and one person responsible for checking anything a customer sees.
Every one of these makes the business easier to run even if nothing automated is ever switched on.
Related reading from us: AI Automation Services Australia.
In three places, yes: answering calls nobody could take, following up what gets forgotten, and writing drafts a person then corrects.
It can write a draft. A page that reaches customers without somebody who knows the business correcting it usually reads that way.
No. Buyers choosing somebody to work in their home or on their money are deciding about a person, and that has not changed.
Enquiries arriving in one place, a diary something can read, and one person responsible for checking anything a customer sees.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.