For businesses moving a site that already brings in work
Most traffic lost in a move is lost on the addresses, not on the design.
A report on your own site, showing what it ranks for today and which pages earn the enquiries, before anything moves.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
A website that already brings in enquiries can be moved without losing them, and the work that protects them happens before anything is switched over.
The businesses that lose traffic in a move nearly always lost track of their own pages first.
A new host, a new domain, a rebuild on the same domain, or two sites merged into one. The risk climbs with each one, and only the first is usually invisible.
Naming which move is happening decides how much care the job needs. Moving off WordPress is a case of its own, and what changes and what is given up is written out separately.
A list of every page that exists today, which of them bring in work, where each one will live afterwards, and what the search traffic looks like the week before.
This is the part that gets skipped, and it is the only part that makes a problem findable afterwards.
A small dip for a week or two is normal. Anything larger than that is usually a handful of pages that lost their address, and it is fixable.
The fortnight after a move is when problems are cheap to fix. A month later they are not.
Related reading from us: Web Design Newcastle NSW.
Not if every existing address either survives or is pointed at its replacement. Most losses come from pages nobody knew existed.
A clean move usually settles inside one to two weeks. A longer drop points at a specific problem rather than at the move itself.
Yes. Every address changes at once, so the work has to cover every page rather than the handful that were rebuilt.
That specific move has its own page on this site, covering what genuinely changes and what gets given up.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.