For Australian businesses
SEO
for optometrists.
Help people find you for clinical services and eye tests as well as glasses, with bulk billing made clear, within the rules for health advertising.
Tell us about your business and what you need.
SEO at spareday
Pages for eye tests, clinical services and glasses.
SEO for optometrists means your website answers what prospective clients search for, in pages Google can understand and visitors can use.
spareday writes pages for the clinical services, eye tests and questions people search, within the rules for health advertising, and your practice checks them before they go live. Based in Newcastle, spareday works with businesses across Australia.
What people search
Pages for clinical services and eye health checks.
People search separately for eye tests, clinical services such as dry eye or myopia control, health checks they have been advised to get, and glasses.
- Clinical services you offer
- Dry eye, myopia control, ortho-k.
- Health checks people are told to get
- Diabetic eye checks, glaucoma, macular health.
- Children’s eyes
- Searched by parents, often the start of a long relationship.
How it works
Write the pages people look for.
Most of the work is writing the pages people are actually looking for, then keeping the profile and reviews in step.
- A page per clinical service
- The ones you actually provide.
- Bulk billing stated clearly
- One of the most common questions.
- A clear glasses page
- What you stock, what a complete pair involves and why fitting in person matters.
- No outcome promises
- Health advertising rules apply.
- Understand the searches
- What your clients type, in their words.
- Write the pages
- One useful page for each question or service that matters.
- Fix the basics
- Your Google profile, site speed and page titles.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. Advertising a health service has rules, including Ahpra’s guidance: no testimonials about clinical care, no promised outcomes and nothing that creates unreasonable expectations. Pages are written within those rules and your practice checks them before they go live.
You own the pages and website we build, in your business's name. Ongoing work is agreed in the scope.
The same approach for other businesses is on painters and roofers.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on Google’s SEO starter guide and creating useful content for search.
A few practical details
Before we get started.
How long does it take?
It varies with your market. Useful pages usually take months to settle in the results.
Should we focus on glasses searches?
Clinical services are often a better focus, because those searches are usually less crowded.
Should we mention bulk billing?
Yes, clearly, if you offer it. It is one of the most common questions.
What do you need for a quote?
Tell us your practice or business, where you work and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the services you want more of.
Tell us the work you want more of. We’ll discuss a defined scope and provide a free quote.
Get a free quoteOr call 0485 017 387.