For Australian businesses
Local SEO
for builders.
Help people find you for the building work you want more of, with completed projects, your licence and insurance shown clearly.
Tell us about your business and what you need.
Local SEO at spareday
Help nearby customers find you on Google.
Local SEO for builders means appearing when nearby customers search, through a complete Google Business Profile, useful pages on your website and steady reviews.
spareday sets up the profile, writes the service pages and puts a review routine in place. You confirm the services and areas you want to be found for. Based in Newcastle, spareday works with businesses across Australia.
What’s included
The profile, pages and reviews your business needs.
Searches for building work usually name the job type, such as an extension, a knock-down rebuild or a renovation, and often the area. Your completed projects show where you have built and how you work.
- Your licence number, shown clearly
- On the site and the profile, as text rather than in an image.
- A page for each completed project
- Suburb, job type, scope and photos.
- Insurance stated plainly
- Home warranty and public liability.
- Pages for the job types you want
- Including approvals, timeframes and how pricing works.
How it works
Start with the profile, then reviews and pages.
Profile improvements are usually the quickest, so the work starts there.
- Fix the profile
- Categories, services, service areas, hours and photos, set accurately.
- Make asking for reviews routine
- Every customer, at the same point, within Google’s rules.
- Write the pages you want work from
- One clear page for each service that matters to you.
- Check and report
- What changed in searches and enquiries, in plain words.
Before you decide
Be clear about what can be promised.
Nobody controls Google’s results, so we do not promise a position or a number of enquiries. We do the work the results rely on and show you what changes.
Your profile and website pages stay in your business’s name. Ongoing work is agreed in the quote.
For reviews, see Google reviews for builders; for calls you cannot answer, missed-call text back for builders. The same service for other trades is on plumbers, cleaners and mechanics.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on local rankings and requesting customer reviews.
A few practical details
Before we get started.
How long does it take?
It varies with your area and competitors. Profile fixes are quick; pages and reviews build over months.
Why a page per project?
It shows the suburb, the work and the result, which helps people compare builders.
Is local SEO slower for builders?
Often, because the searches are specific and competitive, but the pages keep working for years.
What should I send for a quote?
Your website address, the suburbs you serve and the work you want more of. We discuss the scope and provide a free quote.
Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us the job types you want more of.
Tell us the suburbs you serve and the work you want more of. We’ll discuss the scope and provide a free quote.
Get a free quoteOr call 0485 017 387.