For Australian businesses
Google reviews
for builders.
Ask renovation and new-build clients for a review at the points they can judge your work, including after they have lived in it.
Tell us about your business and what you need.

Google reviews at spareday
Ask every customer the same way.
Google reviews for builders come from asking each customer at a consistent point, with a short message that links straight to your review form.
spareday sets up the request, the timing and a routine for replying, within Google’s rules. You approve the wording, and every customer is asked the same way. Based in Newcastle, spareday works with businesses across Australia.

What’s included
A simple request, sent at the right point.
Building clients can judge different things at different stages: how the build was run, how variations were handled and how defects were fixed. The request is timed so each client can speak to those things.
- Your wording
- A short request in your business’s voice, sent to every client.
- A direct link
- One tap opens your Google review form, so nobody has to search for your listing.
- Consistent timing
- The request goes out at the same point for everyone, so nobody has to remember to ask.
- Replies to reviews
- A short, polite reply to each review, including the critical ones.
When to ask
Handover is not the only point to ask.
Handover can be busy. A later request often gets a more considered review.
- Defects sign-off
- When the last items are closed out.
- Six to eight weeks after moving in
- When the client has settled into the finished home.
- A year later
- After a year of living in it, every client can comment on how the work has held up.
- Pick the moment
- Choose the point in your work when customers can judge it fairly.
- Write the message
- Short, in your words, with a link straight to your review form.
- Send it to every customer
- Automatically where your systems allow, at the same point for everyone.
- Reply to what comes in
- Briefly and politely, including to critical reviews.
Within the rules
Follow Google’s review rules.
- No incentives
- No discount, gift or donation in return for a review, under any name. It breaks Google’s policy, and the reviews can be removed later.
- Ask everyone the same way
- Choosing who to ask based on how they feel is called gating, and it breaks Google’s policy.
- Real customers only
- Every review comes from a real customer. Nobody in the business writes them.
If a job went wrong, reply briefly and factually, without detail about the client’s home, and offer a phone call to discuss it.
The review link and any messaging accounts sit in your business’s name, so the setup keeps working if you stop working with us. Ongoing support is agreed in the quote.
If your reviews are already recent and steady, you may not need this, and we will say so. To help new clients find you, see local SEO for builders; for calls you cannot answer, missed-call text back for builders. The same service for other businesses is on cleaners and tradies.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”

“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”

“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
Official guidance
For independent background, read the official guidance on local rankings and requesting customer reviews.
A few practical details
Before we get started.
Can we offer something in return for a review?
No. Any incentive, including a discount or a donation, breaks Google’s policy, and the reviews can be removed.
Can we only ask customers we know were happy?
No. Asking selectively is called gating and breaks Google’s policy. The request goes to every customer at the same point.
Why not just ask at handover?
Handover is often rushed. A request after defects sign-off or a few weeks of living there usually gets a more considered review.
How should we reply to a negative review?
Briefly and factually, without details of the client’s home, and offer a phone call.
What should I send for a quote?
How your work finishes, how you contact customers and how you ask for reviews now. We discuss the setup and provide a free quote.

Who you’ll work with
Hi, I’m Reece.
I run spareday from Newcastle. Tell me what your business needs and what is already in place. I’ll work through the scope with you and explain the proposed work before you decide.


Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Your next step
Tell us how your projects finish.
Describe how your projects finish and how you contact clients. We’ll discuss the setup and provide a free quote.
Get a free quoteOr call 0485 017 387.