For Newcastle businesses losing slots to no-shows
A no-show is a paid hour nobody paid for. Most of them are forgetfulness, not rudeness.
A report on your own site, showing how enquiries and bookings currently arrive.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
Booking reminders reduce no-shows for a simple reason: most people who miss an appointment have not changed their mind, they have forgotten.
The things that make a reminder work are the timing, the format and whether it gives somebody an easy way to move the time instead of just not turning up.
The day before, and again on the morning of. Two reminders catch nearly everything a single one misses, and a third is generally an irritation.
Reminder timing is about when somebody can still act on it. A message that arrives an hour beforehand is a notification rather than a reminder.
The time, the place, who it is with, and a way to change it in one tap. Anything else reduces the chance it gets read.
A reminder is read on a phone in a few seconds, so every extra sentence lowers the odds it does its job.
Ask once, keep a record, and decide a policy in advance rather than in the moment. A repeated no-show is a different problem to a one-off.
Most businesses have no record of who misses appointments, which makes it impossible to tell an accident from a pattern.
Related reading from us: our other services.
Yes, because most no-shows are forgetfulness. Two reminders, the day before and the morning of, catch the great majority of them.
Text. It is read within minutes where an email may not be read at all, and the day-before reminder only works if it is seen in time.
Three including the confirmation is a service. More than that trains people to ignore all of them.
The time, the place, who it is with, and a one tap way to change it. The ability to move the time is the part that saves the slot.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.