For Newcastle businesses being sold AI they do not need
What is worth doing, and what has to be true before anything is built.
A report on your own business, showing the jobs it repeats every week and which of them are worth automating first.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
7 minutes

Reece has a strong understanding of AI agents and automation, and was happy to share how he uses it in his business and how to apply it within mine.
I now have a custom dashboard that lets me track exactly what my competitors are doing, spot viral content trends in real time, and script high-performing content ideas on demand. The difference has been night and day. I’m no longer guessing.
A passion-driven, good-hearted and reliable service provider with the competency of a genius when it comes to software engineering, AI technology and marketing.
There is a new tool with AI in the name every week. Most of them are good products. The question worth answering first is which job in the business they are for.
AI consulting is that missing step. It is working out what is worth doing in one particular business, and what is not. What follows is where it genuinely helps a Newcastle business, what it will not do, and what has to be in place before anybody builds anything.
It is looking at how a business really works, finding the jobs that are repetitive and written down, and deciding which of them are worth automating and in what order.

The work itself is plain enough. Somebody sits with the people doing the job, writes down what actually happens, and looks for the parts that happen the same way every time.
What comes out is a short document naming what to do, in order, with the ones to leave alone named as well. Building any of it is a separate job, and it is the easier half.
The tools are cheap and plentiful. What is scarce is knowing which job in your particular business is worth handing to one, and that answer does not come out of a product demonstration.

There is a lot of software with AI in the name at the moment. Most of it is decent software. The question worth answering first is which job in your business it is for.
What follows is a familiar pattern. A subscription that goes unused a month later, because it never fitted how the work happens.
The deciding is what stops that, and it costs less than the tools do.
It will not make a judgement call you would want to stand behind, it will not fix a process nobody has written down, and it will not know anything about your business you have not told it.
Being clear about the ceiling is the part of this conversation people skip, and it is what makes everything else usable.
The federal government's AI ethics principles put accountability and transparency at the centre for the same reason. They are short enough to read in one sitting.
The job has to be written down, the facts it needs have to exist somewhere, and somebody has to own reading what it does. Missing any of the three, building is early.
Almost every automation that quietly fails was built before one of these was true. Each of them belongs to the business rather than to whoever builds it.
Somebody sits with the work. The repeated jobs go on a list and carry an honest cost, one comes off it first, its facts and its limits go down on paper, and the smallest version of it goes live and is read.

Every step produces something on paper, which is why the decision at the end takes minutes rather than meetings.
With the people who do it, rather than with the owner's description of it. The gap between those two is where most of the findings turn up.
Everything that happens the same way every time. The small ones go on the list too, because how often a job comes up counts as much as how big it is.
How often, how long, and what happens when somebody misses it. That is what turns a list into an order of work.
The one with the best ratio of frequency to difficulty. One job is set up and left running before the next one starts.
What it answers from, and what it must never say. About an hour, and it decides whether customers like the result.
Then somebody reads everything it does for a fortnight. Then, and only then, the next job starts.
The looking is short. Writing down how a job actually happens takes longer than anybody expects, and it is the part deciding whether the building works at all.
A business wanting something no tool currently does is asking for software to be built. That is a different job with a different timeline, and it is worth naming as one rather than discovering it.
Ask what they look at before recommending anything, whether they sell the tools they recommend, who owns what comes out of it, and what they would tell you not to do.

These are worth asking of any consultant, including this one, so the answers given here are underneath each question.
Plenty of businesses go through this and find one small thing worth doing. That is a good outcome and it is worth saying, because the alternative is a project nobody needed.
If you do one thing after reading this, write down the jobs your business does the same way every single week. That list is the entire conversation, and almost nobody has one. Ask for the free report and the list comes back with it.
Related reading from us: an outside opinion.
It is working out which jobs in a particular business are worth handing to software, in what order, and which are not worth touching at all.
Consulting is deciding what is worth doing and in what order. Automation is building it. The deciding costs less, and it is the part people skip.
With one job that happens the same way every week, with its steps written down. How often a job comes up counts as much as how big it is.
It will not make a judgement call you would want to stand behind, and it will not fix a process that nobody has ever written down.
Often not at all. Plenty of businesses already own tools carrying the feature they were about to buy a second time.
Then that is the answer, and it is a good one. Sometimes the answer is that nothing needs building, and that gets said before anything is quoted.
One monthly fee covering everything. What it comes to depends on the business, so the number gets given on the call.