Logo revisions
Logo design with unlimited revisions: what it means in Australia
Unlimited revisions is usually offered to remove one worry: paying for a logo and disliking every version. A clear brief written before anyone starts drawing does more to prevent that.
Tell us about your business and what you need.
The short answer
Ask what “unlimited” covers, in writing.
Logo design with unlimited revisions usually means small changes to one chosen concept, not new directions. Two designers can both promise unlimited revisions and mean different things, so ask which before you agree.
Most logo jobs in Australia follow the same shape: a brief, two or three concepts, a couple of rounds of changes, then the files.
How rounds work
How revision rounds normally work
- The brief
- What the business does, who it sells to and where the logo will appear. Half an hour that saves a fortnight.
- Concepts
- Two or three genuinely different directions.
- Rounds of changes
- On the chosen direction only. Two is normal and usually enough.
- The files
- The full set listed on our logo design page.
A job that reaches a sixth round usually has a brief problem rather than a drawing problem.
The promise
What to ask about unlimited revisions
- Changes, or new directions?
- Moving a colour is a change. Starting again is a new concept, and often not included.
- Is there a time limit?
- Unlimited within fourteen days is a real offer, and it keeps the job moving.
- Who decides when it is finished?
- Agreed in writing at the start, this ends the job cleanly.
- What arrives at the end?
- The file set decides whether the logo works on a sign, a shirt and a website without being redrawn.
The brief
The brief that gets there faster
Each of these answers removes a round, and none needs design knowledge.
- What the business does
- In one sentence a customer would recognise.
- Who buys
- A homeowner, a builder and a hospital want different things from a logo.
- Where it will appear
- A van, a sign, a shirt and a phone screen rule out many designs.
- Two logos you already like
- From any industry. Showing two is faster than describing a feeling.
Our graphic design service starts every logo with this brief.
The short version
Ask whether unlimited revisions covers new directions or only changes, and whether there is a time limit. Then write a clear brief, which usually matters more than the revision policy.
From clients
What clients say about working with spareday
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent background, read the official guidance on trade marks and intellectual property.
Common questions
Questions people ask.
Does unlimited revisions mean I can keep changing my mind?
Usually it covers changes to one chosen concept rather than new directions. Ask which before agreeing.
How many rounds does a logo normally take?
Two or three concepts and two rounds of changes is the usual shape, and a clear brief often needs fewer.
What if I dislike every concept?
That usually points to the brief. Rewriting the brief works better than asking for more versions of the same idea.
Should there be a time limit on revisions?
A limit helps both sides. Fourteen days keeps the job moving.
What helps you prepare a quote?
Share the exact business name, any wording that must appear, where the logo will be used and examples you like, and nominate one person to collect feedback.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your logo.
Tell us about your business and where the logo will be used. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.