For owners who have been through a logo job that went sideways
Unlimited rounds sound like safety, and in practice a clear brief gets there in two.
A report on your own business, showing how it currently looks beside the competitors your customers compare it with.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
Unlimited revisions is usually offered to remove a fear: paying for a logo and disliking every version of it.
The fear is fair. The promise is a weaker answer to it than a brief written before anybody starts drawing.
Three concepts, then two rounds of changes on the one chosen, then the files. Most logo jobs in Australia are quoted in that shape.
Knowing the shape makes a quote readable, whatever the revision policy says.
Unlimited usually covers small changes to one chosen concept, not new directions. Ask which, in writing, because they are different purchases.
Two designers can both promise unlimited revisions and mean opposite things by it.
Four answers before anybody draws: what the business does, who buys, where the mark will appear, and two marks the owner already likes.
Every one of these removes a round. None of them requires design knowledge.
Related reading from us: Graphic Designer Newcastle.
Usually it covers changes to one chosen concept rather than new directions. Ask which is included before agreeing to anything.
Three concepts and two rounds of changes is the usual shape, and a clear brief often settles it in fewer.
That points at the brief. Rewriting the brief and starting again works better than asking for more versions of the same idea.
A limit helps both sides. Fourteen days keeps the job moving while the business still remembers what it asked for.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.