For Newcastle businesses measuring the wrong thing
Most accounts are installed and then never configured, so they count visits and miss every enquiry.
A report on your own site, showing how enquiries currently reach you and what is going uncounted.
By Reece Rainer
spareday, Newcastle NSW
Last updated
13 September 2026
Read time
2 minutes
Since it went live my phone hasn’t stopped ringing.
He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).
Reece has been generous, reliable and knowledgeable in creating an online presence for our sporting club. He is good to work with and has good technical abilities.
Google Analytics 4 setup in Newcastle usually means one thing in practice: making the account count enquiries rather than visitors.
An account that is installed and left alone reports traffic, which is the least useful number a small business can have.
Calls, form submissions and, where they exist, bookings. Three numbers, each tied back to how the person found you.
Traffic answers a question almost no small business is asking. What matters is how many people got in touch and where they came from.
Bounce rate, time on page, and most of the default reports. They are interesting and they change nothing a small business decides.
The default reports are built for large sites with many pages and many goals, and reading them closely is a good way to spend an hour learning nothing.
Submit your own form and tap your own phone number, then look for both in the account the next day. If they are not there, it is counting visits only.
This takes five minutes and settles the question better than any audit, because it tests the thing rather than the settings.
Related reading from us: Newcastle marketing agency.
Calls, form submissions and bookings, each tied to how the person found you. Visitor counts on their own change no decision.
Because counting a tap on a phone number has to be set up. It is the most common gap in an otherwise working account.
Rarely for a small business. On a page whose job is a phone call, a short visit is often a success rather than a failure.
Tap your own phone number and submit your own form, then look for both in the account the next day. If they are missing, it is counting visits only.
One monthly fee covering everything, month to month, no lock-in. The number depends on the business and gets given on the call.