Online shop pricing
How much does an ecommerce website cost in Australia?
Australian agencies publish fixed price online shops from around $3,500. Shops with detailed postage rules, product variants or a connection to accounting software cost considerably more.
Tell us about your business and what you need.
The short answer
Most of a shop’s work happens after someone clicks buy.
Ecommerce website cost in Australia is set by what happens behind the shop: postage, stock and payments. An ordinary website mostly displays information, while a shop has to process orders correctly every time.
The published entry prices generally assume a small catalogue, simple postage and payments handled by an established provider.
Price bands
What a shop is quoted at
- From about $3,500
- A small catalogue on an established platform, with simple postage and payment.
- $5,000 to $10,000
- Product variants, several postage rules and product descriptions written for you.
- $10,000 and up
- Stock, accounting or a warehouse system connected to the shop.
- Beyond that
- A shop built to order rather than assembled on an existing platform.
If you only sell a handful of items, a simple order form on an ordinary website can do the job for a fraction of the cost. It is worth settling that before anyone quotes.
What moves the number
What pushes the number up
Most of the gap between a three thousand dollar shop and a fifteen thousand dollar one comes from work that is not visible on the finished site.
- Postage
- Whether it changes by weight, size, destination or order value. This takes more build time than most owners expect.
- Product variants
- Sizes, colours and combinations, each with its own stock count.
- Connections to other systems
- Accounting, stock or warehouse software. Each connection is its own small project.
- Product descriptions
- On a large catalogue, writing them is often the biggest hidden cost.
After launch
The running costs that follow the build
A shop has ongoing costs in a way an ordinary website does not. Each is modest on its own, and worth adding up before the build.
- Platform fee
- Monthly, and it rises with what the shop is allowed to do.
- Payment fees
- A percentage of each sale, charged by the payment provider rather than the builder.
- Upkeep
- Published around Newcastle from about $50 a month, and more where software is installed.
- Changes
- New products, prices and photographs, the cost most businesses underestimate.
The short version
Work out your postage rules, product options and connections before asking for quotes. Those details decide most of the price, and they make two quotes comparable.
From clients
What clients say about working with spareday
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“I now have a custom dashboard that lets me track exactly what my competitors are doing, spot viral content trends in real time, and script high-performing content ideas on demand. The difference has been night and day. I’m no longer guessing.”
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
Official guidance
For independent background, read the official guidance on business websites and Google’s SEO starter guide.
Common questions
Questions people ask.
How much does an ecommerce website cost in Australia?
Published fixed price shops start around $3,500. Shops with detailed postage rules, product variants or an accounting connection cost considerably more.
Why is a shop dearer than an ordinary website?
Postage, stock and payments are software problems as well as design ones, and they have to work correctly on every order.
Do I need a shop, or would an order form do?
If you sell a handful of items, an order form often does the job for a fraction of the cost.
What does a shop cost to run?
A platform fee, payment fees as a percentage of sales, and upkeep published around Newcastle from about $50 a month.
What helps you prepare a quote?
The approximate number of products, any options such as size or colour, how customers will pay and receive orders, whether product information already exists and whether stock must connect to another system.
How does spareday charge?
spareday quotes one price for the work your business needs, agreed in writing before anything starts. The figure depends on what the business needs, and it comes with your quote.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a quote for your online shop.
Tell us what you sell and how orders need to work. We will talk through the details and send you a quote.
Get a free quoteOr call 0485 017 387.