Web design
Does website design affect SEO?
Yes, in practical ways.
Tell us about your business and what you need.
The short answer
In short.
Google needs to be able to read your pages, understand what each one is about and see that it works well for people, especially on a phone. A design that hides the words in images, puts every service on one page, loads slowly or is hard to use on a phone makes that harder. Good design gives each service a clear page, loads quickly and makes it easy to get in touch.
A page for each service
If all your services sit on one page, there is no single page for Google to show for each search. A clear page per service, in plain words, helps Google and the customer.
Words Google can read
Text built into images, or hidden behind tabs nobody opens, is harder to use. Put what matters in plain text on the page.
Phone first
Most local searches happen on phones. Readable text, clear buttons and a form that is comfortable on a small screen matter for customers and for search.
Speed and stability
Google measures loading speed, responsiveness and whether the page jumps around as it loads, and calls these Core Web Vitals. Large images and heavy add-ons are common causes of slow pages.
Redesigns can help or hurt
Changing page addresses without sending the old ones somewhere useful can lose visitors and search positions. Any redesign should map old addresses to new ones.
What design does not replace
A well designed site still needs a complete Google Business Profile, useful content and genuine reviews to be found locally. Design makes those work harder; it does not stand in for them.
From clients
What clients say about working with spareday
“He didn’t just build me a great website, he created an easy-to-manage system that allows me to make updates myself whenever I need to. He has spared me so much time doing all of this myself!”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see Google Search Central.
Common questions
Questions people ask.
Does a new website improve rankings by itself?
Not on its own. A clear, fast site helps, but local rankings also depend on your Google Business Profile, your content and genuine reviews.
Can a redesign hurt rankings?
It can, if page addresses change without redirects. Any redesign should map old addresses to new ones before launch.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
spareday's Newcastle website design gives each service and area a clear place, written in plain language, with an easy way to enquire on a phone. If you have a current site, we keep what is already working. Get a free growth plan.
Or call 0485 017 387.