Marketing advice
What does a marketing consultant do for a small business?
A marketing consultant helps you decide which marketing work to do, in what order, and why.
Tell us about your business and what you need.
The short answer
In short.
They review your business, your customers and what you already have, such as your website, Google listing, ads and how enquiries are handled, then recommend a practical plan. Some consultants only advise; others also carry out the work. A good quote makes clear which you are getting.
They start with the business, not the tactic
Which work do you want more of? Which customers suit it? How many enquiries can you actually handle? Recommendations only make sense once those are clear.
They review what you already have
Your website, your search presence, any campaigns and how enquiries are answered. The records you have, such as enquiry numbers and sales, make the review sharper.
They set priorities
What needs attention first, what can wait, and which changes depend on others. For example, there is little point running ads to a page that does not explain the service.
They define the next step
The proposed work, who will carry it out and how progress will be judged.
Advice or implementation?
Consulting and doing the work are different. Ask whether you are paying for recommendations, help putting them into practice, or ongoing support.
When you might need one
When you have several ideas and limited time or budget, when past marketing did not deliver and you are not sure why, or when you are starting a business and want to do things in the right order. Business.gov.au has a free guide to writing a marketing plan that is worth reading first.
From clients
What clients say about working with spareday
“I now have a custom dashboard that lets me track exactly what my competitors are doing, spot viral content trends in real time, and script high-performing content ideas on demand. The difference has been night and day. I’m no longer guessing.”
“He created a stunning website for us that captures and nurtures leads with an automated email marketing system, which has filled a huge gap in the business and saved a lot of time (and money!).”
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
Official guidance
For independent guidance, see business.gov.au, the Australian Government business site.
Common questions
Questions people ask.
Will a marketing consultant tell me I need a new website?
Only where the evidence supports it. A review may instead find a specific page, a listing issue or a gap in how enquiries are handled.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
spareday's marketing consulting in Newcastle reviews your offer, existing activity and available evidence before recommending a plan, and the quote separates advice from delivery. Get a free growth plan.
Or call 0485 017 387.