Google Business Profile
How many Google Business Profiles can one business have?
One per business location.
Tell us about your business and what you need.
The short answer
In short.
Google's guidelines say there should only be one profile per business, and not more than one for each location, whether in one account or several. A business with genuinely separate locations, each with its own staff, can have a profile for each. Some departments and individual practitioners, such as a doctor or lawyer within a practice, can also have their own.
The rule
Google's guidelines for representing your business say there should be one profile per business, because more than one causes problems with how information displays on Maps and Search.
More than one location
If you have separate premises, or separate service areas with separate staff at each, you can have one profile per location.
Service-area businesses
A business that travels to customers has one profile for its central office, with a service area set. It cannot list a virtual office unless that office is staffed during business hours. Google says the service area should not extend beyond about two hours of driving from where the business is based.
Practitioners and departments
Individual practitioners, and departments within larger organisations, can have separate profiles in some cases. Each has its own rules, so check before creating one.
Why not one per service?
A separate profile for each service, at the same address, is one of the ways Google identifies duplicates. Duplicates do not show on Search or Maps. The better route is one profile with the right categories and a complete services list.
Why not one per suburb?
A profile at an address you do not operate from breaks the guidelines and risks suspension. To be found in nearby suburbs, the work is the profile, the website and your reputation.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see Google Business Profile Help.
Common questions
Questions people ask.
Can a sole trader working from home have a profile?
Yes, as a service-area business with the home address hidden, if you travel to customers.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
Google Business Profile optimisation in Newcastle sets up the categories, services and location settings to match how you actually operate. If you have more than one location, we review how each should be represented. Get a free growth plan.
Or call 0485 017 387.