Google Business Profile
How long does Google Business Profile verification take?
Google says verification reviews take up to 5 business days after you complete the verification steps, and on rare occasions longer.
Tell us about your business and what you need.
The short answer
In short.
If your method is a code sent by post, most codes arrive within 14 days and they expire after 30 days. Google chooses the verification method for your business, and you may need to use more than one.
Step one: the method
Google decides which verification options you get, based on your business type, public information, region and hours. You cannot change them. Options can include video, a phone or text code, email or post. Google recommends video verification where you are eligible.
Step two: the review
After you finish the steps, Google reviews what you provided. Google states that verification reviews take up to 5 business days, and occasionally longer.
If you are sent a code
Make sure you can answer your business phone or receive texts, because automated phone menus will not receive the code. Postcards: most codes arrive within 14 days, and they expire after 30.
For video verification
Be at the business, during its hours, with a device that can make a video call. Be ready to show your location (signs, the street, nearby businesses), your equipment or products, and proof that you manage the business, such as keys or an employee-only area.
Why it gets held up
Common causes are details that do not match the real world, such as a business name with extra keywords added, an address customers cannot visit, or a service-area business showing an address it should hide.
What you cannot do while you wait
Your photos and edits do not show publicly until the profile is verified. Use the time to prepare: services list, hours, photos and a plain description.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see Google Business Profile Help.
Common questions
Questions people ask.
Can I choose how Google verifies my business?
No. Google decides the available methods from your business type, public information, region and hours.
Why does my profile show nothing while I wait?
Photos and edits only show publicly after the profile is verified.
What if my verification code never arrives?
Most postcard codes arrive within 14 days and expire after 30. If yours does not come, try the other methods available, or contact Google support.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
Google Business Profile optimisation in Newcastle starts with a review of the existing listing, including access and verification issues, before any fields are changed. We work through account permissions rather than asking for your password. Get my free growth plan if your profile is stuck.
Or call 0485 017 387.