Google Business Profile
Can you merge or move a Google Business Profile?
Google allows only one Business Profile per business, and a profile Google treats as a duplicate will not show on Search or Maps.
Tell us about your business and what you need.
The short answer
In short.
If you created a duplicate by mistake, you can remove it without affecting your verified profile. If someone else owns your profile, you can request access. If your business has moved, you update the address on the existing profile rather than starting a new one, so the reviews stay with it.
Duplicates
Google can treat a profile as a duplicate when a verified profile already exists for the same business, when profiles share an address, or when the same business has separate profiles for different services. Google's help page on resolving duplicate profiles explains each case.
Removing your own duplicate
If you made a second profile by mistake, you can remove it from your Google account. Everything on the removed profile goes with it, including its managers, so check carefully that you are removing the right one.
When someone else owns it
You can request ownership. The current owner has three days to respond. If they do not, you may get the option to claim the profile, though that option is not always available.
Moving premises
Update the address on your existing profile. Starting a fresh profile at the new address creates a duplicate and leaves your reviews behind. Expect Google to review the change, and possibly ask you to verify again.
Separate businesses sharing an address
Separate profiles are allowed for distinct businesses with different names and clearly different signage, and for some departments and individual practitioners.
If your profile was merged wrongly
If two genuinely separate businesses were merged, you can appeal through Google support. You may be asked for photos of permanent signage showing both.
From clients
What clients say about working with spareday
“Excellent in all facets of web design with particular expertise in SEO and email marketing. Online visibility has skyrocketed since working Reece which translates as flawless customer relations, new leads and new customers.”
“Huge shoutout to Reece for building my website for Hughesys Painting Services. Since it went live my phone hasn’t stopped ringing.”
“He was able to take our rough ideas, from concept through to reality. The site has provided an influx of new members, helping to keep our club viable.”
Official guidance
For independent guidance, see Google Business Profile Help.
Common questions
Questions people ask.
Will I lose my reviews if I move premises?
Not if you update the address on your existing profile. Starting a new profile at the new address leaves the reviews behind.
What happens to a profile Google treats as a duplicate?
It does not show on Google Search or Maps.
How long does an owner have to respond to an access request?
Three days. If they do not respond, you may get the option to claim the profile.
Who you’ll work with
Hi, I’m Reece.
spareday is my business, based here in Newcastle. You’ll deal with me from the first review of your website, and I’m the person you talk to each month about what’s working.
Find us
spareday in Newcastle.
12 Grey Street, Wickham, Newcastle NSW 2293.
Next step
Get a free growth plan.
Our Google Business Profile optimisation starts by checking the listing's history, access and status before changing anything. If a duplicate or ownership problem is the issue, that comes first. Get my free growth plan and tell us what you are seeing.
Or call 0485 017 387.